PleaseÌýreview theÌýATLAS Style Guide below before designing ATLAS visual assets.ÌýPer ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ brand guidelines, the ATLAS wordmark must always be used in conjunction with a ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØÌýlogo (either ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ onlyÌýor College of Engineering and Applied Science). Neglecting to do may undermineÌýour right to use the ATLAS wordmark at all, so please be diligent about this. The ATLAS communications team can help ensure assets look great and meet our brand standards!
A variety of branding resources can be accessed in the expansion blocks below. For questions about using our identity systemÌýorÌýto request an asset notÌýavailable here, email: atlascommunications@colorado.edu
Logos and Wordmarks (ATLAS, Labs, B2, ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ)
1. Custom ATLAS wordmark generator: The ATLAS wordmark generator, developed by former ATLAS PhD student Clement Zheng, allows users to design and download an SVG of any variant.Ìý
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Open:
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Select preferred A's: Use left and right arrows, or click "Random" until you see a configuration you like.ÌýÌý
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Color: Downloaded files are SVGs with transparent backgrounds. Files are black by default; for dark backgrounds, switch to a white wordmark by clicking the "dark" link.
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Download: Right-clickÌýon "download SVG: Right-Click>save as" and select "save link as".
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If you need to convert the SVG to a PNG or another format, use Photoshop,ÌýIllustrator, or one of the many free online converters, such as .
2. Preformatted ATLAS wordmarkÌýas a PNGÌýin either white or black:Ìý ÌýÌý Ìý ÌýÌý
3. Research Labs:
4. College and ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ logos:Ìý,Ìý ,Ìý
5. B2 Center for Media, ArtÌýand Performance: As a public venue, B2 has its own logo, which should be used in conjunction withÌýan ATLAS wordmark and a ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ logo (linksÌýabove).
Ìý ÌýÌýÌý
Typeface/Font
Neue Haas Grotesk is the mainÌýATLASÌýtypeface for allÌýprinted and digital materials. You can download a variety of Neue Haas Grotesk weights and stylesÌýfromÌý.
Letterhead Templates
To use ALTAS letterhead templates, open either document below and save a copy before you begin typing.
Word Doc with ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ logoÌýWord Doc with CEAS logo
ATLAS Photos and Media
Select ATLAS photos:
Connect with the Communications team for additional photo archives.
Video Assets (intro and outro clips)
We have dynamic intro and outro graphics to support student and faculty video production.
- Intro: Dynamic ATLAS wordmark (black and white text versions) on a transparent background (format: MOGRT).Ìý
- : An 8 secondÌýMP4 sequenced: Black, ATLAS wordmark, CU Engineering, Black
If you need a different combination of graphics, email: atlascommunications@colorado.edu