popular culture /asmagazine/ en ‘Kenough’: Is 'Barbie' more revolutionary for men than women? /asmagazine/2025/03/07/kenough-barbie-more-revolutionary-men-women <span>‘Kenough’: Is 'Barbie' more revolutionary for men than women? </span> <span><span>Rachel Sauer</span></span> <span><time datetime="2025-03-07T14:08:55-07:00" title="Friday, March 7, 2025 - 14:08">Fri, 03/07/2025 - 14:08</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/focal_image_wide/public/2025-03/Ryan%20Gosling%20as%20Ken.jpg?h=8ad5a422&amp;itok=uiwNZtpi" width="1200" height="800" alt="Ryan Goslin as Ken in film Barbie"> </div> </div> <div role="contentinfo" class="container ucb-article-categories" itemprop="about"> <span class="visually-hidden">Categories:</span> <div class="ucb-article-category-icon" aria-hidden="true"> <i class="fa-solid fa-folder-open"></i> </div> <a href="/asmagazine/taxonomy/term/30"> News </a> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/asmagazine/taxonomy/term/1241" hreflang="en">Division of Arts and Humanities</a> <a href="/asmagazine/taxonomy/term/1218" hreflang="en">PhD student</a> <a href="/asmagazine/taxonomy/term/686" hreflang="en">Research</a> <a href="/asmagazine/taxonomy/term/448" hreflang="en">Women and Gender Studies</a> <a href="/asmagazine/taxonomy/term/1235" hreflang="en">popular culture</a> </div> <a href="/asmagazine/clay-bonnyman-evans">Clay Bonnyman Evans</a> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="lead"><em>Ҵýƽ PhD student’s paper argues that the hit film exemplifies ‘masculinity without patriarchy’ in media</em></p><hr><p>M.G. Lord, author of <em>Forever Barbie: The Unauthorized Biography of a Real Doll&nbsp;</em>and co-host of the podcast <em>LA Made: The Barbie Tapes, </em>describes Greta Gerwig’s Oscar Award-winning, box-office behemoth&nbsp;<a href="https://www.imdb.com/title/tt1517268/" rel="nofollow"><em>Barbie</em></a> as “incredibly feminist” and widely perceived as “anti-male.”</p><p>Meanwhile, conservative critics rail that the movie is “anti-man” and full of “beta males” in need of a testosterone booster. Conservative British commentator Piers Morgan called it “an assault on not just Ken, but on all men.”</p><div class="feature-layout-callout feature-layout-callout-large"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-03/Julie%20Estlick.jpg?itok=qqL9HX9B" width="1500" height="1500" alt="headshot of Julie Estlick"> </div> <span class="media-image-caption"> <p class="small-text">Ҵýƽ PhD student Julie Estlick argues that Greta Gerwig's award-winning film <em>Barbie</em> is "a really good film for Ken."</p> </span> </div></div><p>But University of Colorado Boulder women and gender studies doctoral student<em>&nbsp;</em><a href="/wgst/julie-estlick" rel="nofollow">Julie Estlick</a><em> </em>sees things differently. In her recent paper, <em>“</em><a href="https://journals.sagepub.com/doi/10.1177/14647001241291448" rel="nofollow">Ken’s Best Friend: Masculinities in Barbie</a><em>,”</em> published in&nbsp;<em><span>Feminist Theory</span></em>, she argues that the movie is “a really good film for Ken.”</p><p>On first viewing, Estlick noticed a woman nearby having a “very visceral, emotional response” to the now iconic monolog by actor America Ferrera, which begins, “It is literally impossible to be a woman.”</p><p>She wasn’t particularly moved by the speech, and walking out of the theater, she realized she didn’t see the movie as a clear-cut icon of feminism.</p><p>“I really questioned whether the film was actually about Barbie, and by extension, women, at least in the way people were claiming,” she says.</p><p>Once Barbie was available for streaming, Estlick took a closer look and arrived at a heterodox conclusion:</p><p><span>“</span><em><span>Barbie</span></em><span> is not anti-man; it is pro-man and is not necessarily a revolutionary film for women, at least not as much as it is for men,” she writes in the paper’s abstract. “This is because </span><em><span>Barbie</span></em><span> espouses non-hegemonic masculinity through cultural critiques that are rare to see in popular media.”</span></p><p><span><strong>Hegemonic vs. toxic masculinity</strong></span></p><p>For Estlick, “hegemonic masculinity” is a kind of stand-in for the “toxic masculinity” so often featured in media: superheroes, gangsters, vigilantes, killing machines who are also “lady killers.” Always strong, rarely emotional, such men are absurdly impermeable to harm, and sport chiseled features and perfectly sculpted abs, she says. Yet many are also “man children” whose “ultimate prize” is to have sex with a woman.</p><p>“That kind of media comes at the expense of women, works against women, and often oppresses women by sexualizing and objectifying them,” Estlick says.</p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-03/Ken%20poster.jpg?itok=bZCJ-oDc" width="1500" height="1500" alt="Movie poster of Ryan Gosling playing Ken in the film Barbie"> </div> <span class="media-image-caption"> <p class="small-text">In the film <em>Barbie</em>, the patriarchy ultimately doesn't serve the Kens any more than it does the Barbies, argues Ҵýƽ PhD student Julie Estlick. (Photo: Warner Bros. Pictures)</p> </span> </div></div><p>Non-hegemonic masculinity is strong without being oppressive, and supportive and protective of women without regard to any <em>quid pro quo</em>. It allows for men to openly express emotions and vulnerability and to seek help for their mental-health struggles and emotional needs without shame, while retaining their strength, vitality and masculinity.</p><p>“It does the opposite of hegemonic masculinity,” Estlick says. “It works alongside women and doesn’t harm them in any way.”</p><p>The Kens are first represented in the movie as clueless accessories to the ruling Barbies of Barbie Land. But after Beach Ken (Ryan Gosling) and Stereotypical Barbie (Margot Robbie) find a portal to our world, Beach Ken returns and establishes a patriarchal society in which women become mindless accessories to hyper-competitive men in the thrall of hegemonic masculinity.</p><p>But ultimately, the patriarchy doesn’t serve the Kens any more than the Barbies.</p><p>“As people always say, men’s worst enemy under patriarchy isn’t women. It’s other men and their expectations, who are constantly stuffing men into boxes,” Estlick says.</p><p>Which isn’t to say that women don’t also enforce strictures of hegemonic masculinity.</p><p>“When little boys are taught to suppress emotions, little girls are watching. They are watching their fathers, and fathers onscreen, acting in certain ways,” Estlick says. “Girls internalize toxic ideologies the same ways boys do.”</p><p><strong>Allan the exception</strong></p><p>In <em>Barbie</em>, there is just one male who stands apart from Kendom: Allan, played by Michael Cera.</p><p><span>“Allan is positioned as queer in the film in that he is othered but not less masculine in the traditional understanding of the word,” Estlick writes. He “deviates from the conventional canon of masculinity” and “uses his masculinity for feminism and to liberate women while also protesting patriarchy.”&nbsp;</span></p><p><span>Allan doesn’t fit into Kendom, with or without patriarchy. As the narrator (voiced by Helen Mirren) notes, “There are no multiples of Allan; he’s just Allan.”</span></p><p>The character is based on a discontinued Mattel doll released in 1964, intended to be a friend to Ken. Fearing the friendship might be perceived as gay, the company swiftly removed Allan from store shelves, later replacing him with a “family pack” featuring Barbie’s best friend Midge as his wife, and a backstory that the couple had twins.</p><p><span>In the film, non-toxic Allan is immune to patriarchal brainwashing and sides with the Barbies in re-taking Barbie Land.</span></p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-03/Ryan%20Gosling%20as%20Ken.jpg?itok=4Blob7hG" width="1500" height="844" alt="Ryan Goslin as Ken in film Barbie"> </div> <span class="media-image-caption"> <p class="small-text"><span>“(T)he film can be understood as a vital framework for masculinity that allows for vulnerability, emotion and heterosexual intimacy among men,” says researcher Julie Estlick. (Photo: Warner Bros. Pictures)</span></p> </span> </div></div><p><span>“Right off the bat we see (Allan) as queered from the rest of the Kens and Barbies,” Estlick says.</span></p><p><span>But Beach Ken, too, eventually senses that he’s not happy in the patriarchal society has created. In one of the movie’s final scenes, a tearfully confused Beach Ken converses with Stereotypical Barbie from a literal ledge:</span></p><p><span>“You have to figure out who you are without me,” Barbie tells him kindly. “You’re not your girlfriend. You’re not your house, you’re not your mink … You’re not even beach. Maybe all the things that you thought made you aren’t … really you. Maybe it’s Barbie and … it’s Ken.”</span></p><p><span>In other words, Barbie is rooting for Ken to claim his individuality.</span></p><p><span>“Beach Ken’s house, clothes, job and girlfriend all represent boxes that society expects men to tick, but this scene illustrates that it is okay to deviate from normative behaviors of masculinity and that manhood is not solely defined through heteronormative bonds and behaviors,” Estlick writes. And “it is acceptable for men to admit to a woman that they need help.”</span></p><p><em><span>Barbie</span></em><span> is pure, candy-colored fantasy. But in our world, Estlick believes it points the way toward further non-toxic media representations of masculinity and ultimately contribute to better mental health for men trapped in a “man box” — as well as women who have borne the burden of men’s self- and societally imposed strictures on their own humanity.</span></p><p><span>“(T)he film can be understood as a vital framework for masculinity that allows for vulnerability, emotion and heterosexual intimacy among men,” she concludes. It “(opens) the door to the creation of more media that subverts societal expectations of toxic masculinity.”&nbsp;</span></p><hr><p><em>Did you enjoy this article?&nbsp;</em><a href="https://cu.tfaforms.net/73" rel="nofollow"><em>Subscribe to our newsletter.</em></a><em>&nbsp;Passionate about women and gender studies?&nbsp;</em><a href="https://giving.cu.edu/fund-search?field_fund_keywords%5B0%5D=938" rel="nofollow"><em>Show your support.</em></a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div>Ҵýƽ PhD student’s paper argues that the hit film exemplifies ‘masculinity without patriarchy’ in media.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-03/Ken%20rollerblades%20cropped.jpg?itok=6NMH-k6V" width="1500" height="603" alt="Ryan Gosling as Ken and Margot Robbie as Barbie in film Barbie"> </div> </div> <div>On</div> <div>White</div> <div>Top image: Warner Bros. Pictures</div> Fri, 07 Mar 2025 21:08:55 +0000 Rachel Sauer 6082 at /asmagazine It’s a bird! It’s a plane! It’s another superhero film! /asmagazine/2025/02/19/its-bird-its-plane-its-another-superhero-film <span>It’s a bird! It’s a plane! It’s another superhero film!</span> <span><span>Rachel Sauer</span></span> <span><time datetime="2025-02-19T13:45:54-07:00" title="Wednesday, February 19, 2025 - 13:45">Wed, 02/19/2025 - 13:45</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/focal_image_wide/public/2025-02/Captain%20America%20shield.jpg?h=c6980913&amp;itok=lvjmEr5z" width="1200" height="800" alt="Actor Anthony Mackie as Captain America"> </div> </div> <div role="contentinfo" class="container ucb-article-categories" itemprop="about"> <span class="visually-hidden">Categories:</span> <div class="ucb-article-category-icon" aria-hidden="true"> <i class="fa-solid fa-folder-open"></i> </div> <a href="/asmagazine/taxonomy/term/30"> News </a> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/asmagazine/taxonomy/term/1241" hreflang="en">Division of Arts and Humanities</a> <a href="/asmagazine/taxonomy/term/320" hreflang="en">English</a> <a href="/asmagazine/taxonomy/term/284" hreflang="en">Film Studies</a> <a href="/asmagazine/taxonomy/term/686" hreflang="en">Research</a> <a href="/asmagazine/taxonomy/term/1235" hreflang="en">popular culture</a> </div> <span>Doug McPherson</span> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="lead"><em>Following a blockbuster opening weekend for </em>Captain America: Brave New World<em>, Ҵýƽ Benjamin Robertson reflects on the appeal of superhero franchises and why they dominate studio release schedules</em></p><hr><p>Captain America continues to conquer obstacles and crush villains<span>―</span>not bad for a man approaching age 85.</p><p>The comic book hero made his debut in print in December 1940, then on TV in 1966 and hit the silver screen in 2011<span>―</span>gaining massive momentum along with way. This past Presidents Day weekend, the fourth installment of the superhero series, “Captain America: Brave New World,” hit the top spot at the box office in the United States, and <a href="https://www.hollywoodreporter.com/movies/movie-news/captain-america-brave-new-world-box-office-opening-1236138148/" rel="nofollow">earned $192.4 million around the globe</a>.</p><div class="feature-layout-callout feature-layout-callout-medium"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-02/Benjamin%20Robertson.jpg?itok=4iS9nkuH" width="1500" height="1727" alt="headshot of Benjamin Robertson"> </div> <span class="media-image-caption"> <p class="small-text">Benjamin Robertson, a Ҵýƽ <span>assistant professor of English, notes that superhero franchises are comforting in their repetitiveness.</span></p> </span> </div></div><p>It’s the fourth-best Presidents Day launch on record, behind three other superhero movies: <em>Black Panther</em>, <em>Deadpool</em> and <em>Ant-Man and the Wasp: Quantumania</em>.</p><p>What’s going on here? What’s giving Captain America his muscle? And why do folks keep going back to these same stories, characters and worlds over and over?</p><p><a href="/english/benjamin-j-robertson" rel="nofollow">Benjamin Robertson</a>, a University of Colorado Boulder&nbsp;assistant professor of <a href="/english/" rel="nofollow">English</a> who specializes in popular culture, film and digital media, says there are two answers: “One, the genre is comforting in its repetitiveness. This is the least interesting answer, however,” he says.</p><p>The second answer appears a little more sinister. Robertson says viewers return to these stories because creators make “story worlds that solicit consumers’ attention and that must always grow and that turn increasingly inward.”</p><p>He says the first <em>Iron Man</em> film is about America intervening in the Middle East following Sept. 11, but later MCU (Marvel Cinematic Universe<span>,&nbsp;</span>the franchise behind many superhero movies) films seem less and less about real or historical matters and more about the MCU itself.</p><p>“As a colleague once put it, every MCU film is simply the trailer for the next MCU film, the result of a strategy that seeks to create a fandom that can’t escape from the tangled narrative that the franchise tells,” he explains.</p><p>In short, Robertson says if consumers want to know the full narrative—the full world that these films and series describe—they have to go to the theater. “As this world becomes about itself rather than about external history or real-world events, a certain ‘lock in’ manifests, making it harder and harder to not see these films if one wants to understand the world they create.”</p><p><strong>‘Flatter American identities’</strong></p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-02/Captain%20America%20shield_0.jpg?itok=ntKddNrx" width="1500" height="1000" alt="Actor Anthony Mackie as Captain America"> </div> <span class="media-image-caption"> <p class="small-text">Actor Anthony Mackie plays the titular Captain America in <em>Captain America: Brave New World</em>. (Photo: Marvel Studios)</p> </span> </div></div><p>Another trick is that MCU films tend to “flatter American identities” by celebrating militarism, focusing on charismatic heroes who try to do the right thing unconstrained by historical necessity and suggesting that everything will work out in the end, Robertson says.</p><p>“I can see the more comforting aspects of these films having appeal to many consumers. Don’t fear climate change, fear Thanos [a supervillain] and other embodiments of badness,” he says.</p><p>As to the question of whether franchises are just growing their worlds and the characters in them, or retelling the same story because it makes money, Robertson says each MCU film is a piece of intellectual property, but an individual film is far less valuable than a world.</p><p>“A film might spawn a sequel or sequels, but without developing the world, the sequels will likely be of lesser quality and, eventually, no longer be profitable or not profitable enough to warrant further investment,” Robertson says. “But if producers develop the world into a complex environment that contains numerous characters with distinct and yet intersecting story arcs, well, then you have the foundation for potentially unlimited storytelling and profit in the future.”</p><p>He adds that in that context, Captain America has obvious value as an individual character, but he has far more value as part of a world that can develop around him and allow for new actors to play him as he evolves with the world.</p><p>So, as the world grows as an intellectual property and in narrative development, "so does the potential for profit, although we may now be seeing the limits of this dynamic as some MCU films have not been doing as well at the box office over the past five years, although there are likely several factors that contribute to this decline.”</p><hr><p><em>Did you enjoy this article?&nbsp;</em><a href="https://cu.tfaforms.net/73" rel="nofollow"><em>Subscribe to our newsletter.</em></a><em>&nbsp;Passionate about English?&nbsp;</em><a href="/english/donate" rel="nofollow"><em>Show your support.</em></a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div>Following a blockbuster opening weekend for ‘Captain America: Brave New World,’ Ҵýƽ Benjamin Robertson reflects on the appeal of superhero franchises and why they dominate studio release schedules.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-02/Captain%20America%20wings_0.jpg?itok=DIS1wEWE" width="1500" height="628" alt="Actor Anthony Mackie as Captain America with extended wings"> </div> </div> <div>On</div> <div>White</div> <div>Top photo: Marvel Studios</div> Wed, 19 Feb 2025 20:45:54 +0000 Rachel Sauer 6072 at /asmagazine How ardently we admire and love 'Pride and Prejudice' /asmagazine/2025/02/14/how-ardently-we-admire-and-love-pride-and-prejudice <span>How ardently we admire and love 'Pride and Prejudice'</span> <span><span>Rachel Sauer</span></span> <span><time datetime="2025-02-14T10:16:15-07:00" title="Friday, February 14, 2025 - 10:16">Fri, 02/14/2025 - 10:16</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/focal_image_wide/public/2025-02/Elizabeth%20and%20Darcy%20wedding.jpg?h=7cbdb19b&amp;itok=XvzBWbeA" width="1200" height="800" alt="Jennifer Ehle and Colin Firth in wedding scene as Elizabeth Bennet and Mr. Darcy"> </div> </div> <div role="contentinfo" class="container ucb-article-categories" itemprop="about"> <span class="visually-hidden">Categories:</span> <div class="ucb-article-category-icon" aria-hidden="true"> <i class="fa-solid fa-folder-open"></i> </div> <a href="/asmagazine/taxonomy/term/30"> News </a> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/asmagazine/taxonomy/term/1241" hreflang="en">Division of Arts and Humanities</a> <a href="/asmagazine/taxonomy/term/320" hreflang="en">English</a> <a href="/asmagazine/taxonomy/term/510" hreflang="en">Literature</a> <a href="/asmagazine/taxonomy/term/686" hreflang="en">Research</a> <a href="/asmagazine/taxonomy/term/1235" hreflang="en">popular culture</a> </div> <span>Collette Mace</span> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="lead"><em><span lang="EN">Are Elizabeth Bennet and Mr. Darcy the greatest love story? Ҵýƽ Grace Rexroth weighs in</span></em></p><hr><p><span lang="EN">What is the greatest love story of all time?</span></p><p><span lang="EN">This is a question many like to consider, discuss and debate, especially around Valentine’s Day. Whether you’re more of a romantic at heart or a casual softie, you’ve more than likely heard or expressed the opinion that there is no love story quite like Elizabeth Bennet and Mr. Darcy in Jane Austen’s </span><em><span lang="EN">Pride and Prejudice.</span></em></p><p><span lang="EN">Despite being more than 200 years old, something about this classic novel transcends centuries and social changes to remain a text with which many people connect, whether on the screen, stage or in the pages of the novel.</span></p><div class="feature-layout-callout feature-layout-callout-large"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-02/Grace%20Rexroth.jpg?itok=V0Ueou3z" width="1500" height="2102" alt="headshot of Grace Rexroth"> </div> <span class="media-image-caption"> <p class="small-text">Grace Rexroth, a Ҵýƽ teaching assistant professor of English, notes that Pride and Prejudice has captivated audiences for more than two centuries in part because <span lang="EN">it appeals to what people—specifically women—have wanted and fantasized about through different eras following its publication.&nbsp;</span></p> </span> </div></div><p><span lang="EN">What makes this love story so memorable and so beloved? Is it truly the greatest love story of all time, or is there something else about it that draws readers in again and again?</span></p><p><span lang="EN">According to&nbsp;</span><a href="/english/grace-rexroth" rel="nofollow"><span lang="EN">Grace Rexroth</span></a><span lang="EN">, a teaching assistant professor in the University of Colorado Boulder&nbsp;</span><a href="/english/" rel="nofollow"><span lang="EN">Department of English</span></a><span lang="EN"> who is currently teaching a global women’s literature course focused on writing about love, the historical context in which Jane Austen wrote </span><em><span lang="EN">Pride and Prejudice</span></em><span lang="EN"> is crucial to&nbsp;understanding the novel's inner workings.</span></p><p><span lang="EN">The Regency Era was a period of intense revolution and change. There still were very strict social norms surrounding marriage and status, which are evident in the novel, but it’s also important to consider that proto-feminist ideals, such as those expressed by Mary Wollstonecraft, were influencing conversations about the position of women in society, Rexroth notes.</span></p><p><span lang="EN">Even at the time of publication, </span><em><span lang="EN">Pride and Prejudice</span></em><span lang="EN"> was perceived differently between opposing political groups—more conservative thinkers saw it as a story that still rewarded conservative values, such as humility, beauty (always beauty) and a reserved disposition. Other, more progressive readers saw it as standing up to the status quo.</span></p><p><span lang="EN">To this day, readers and scholars often debate whether Austen was writing to criticize or praise Regency Era ideas about women’s autonomy. In </span><em><span lang="EN">The Making of Jane Austen,&nbsp;</span></em><span lang="EN">author&nbsp;Devoney Looser observes,</span><em><span lang="EN"> “</span></em><span lang="EN">It sounds impossible, but Jane Austen has been and remains a figure at the vanguard of reinforcing tradition </span><em><span lang="EN">and&nbsp;</span></em><span lang="EN">promoting social change.”</span></p><p><span lang="EN"><strong>Nuance helps it endure</strong></span></p><p><span lang="EN">The fact that </span><em><span lang="EN">Pride and Prejudice</span></em><span lang="EN"> lends itself to different interpretations is part of the reason why it’s lived such a long life in the spotlight, Rexroth says. It has managed to appeal to what people—specifically women—have wanted and fantasized about through different eras following its publication.</span></p><p><span lang="EN">According to Looser</span><em><span lang="EN">, </span></em><span lang="EN">both film and stage adaptations have highlighted different aspects of the text for different reasons. During its first stage adaptations, for instance, the emphasis was often placed on Elizabeth’s character development. In fact, the most tense and climactic scene in these early performances was often her final confrontation with Lady Catherine De Bourgh, when Elizabeth asserts that she’s going to do what’s best for herself instead of cowering under Lady Catherine’s anger at her engagement to her nephew, Mr. Darcy.</span></p><p><span lang="EN">Such scenes emphasize Elizabeth’s assertiveness and self-possession in the face of social pressure. Featuring this scene as the climax of the story is quite different from interpretations that focus on the suppressed erotic tension between Elizabeth and Darcy.</span></p><p><span lang="EN">This doesn’t mean that adaptations prioritizing the romantic union didn’t soon follow. In 1935, Helen Jerome flipped the narrative on what </span><em><span lang="EN">Pride and Prejudice</span></em><span lang="EN"> meant to a modern audience by casting a young, conventionally attractive man to play Mr. Darcy. Looser refers to this change as the beginning of “the rise of sexy Darcy,” a phenomenon that has continued in the nearly 100 years following this first casting choice.</span></p><p><span lang="EN">In many ways, the intentional decision to make Mr. Darcy physically desirable on stage coincided with the rising popularity of the “romantic marriage”—a union founded on love and attraction rather than on status and societal expectations. Before this, Mr. Darcy’s being handsome was just a nice perk to Elizabeth, not a clear driving force for her feelings towards him.</span></p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-02/Darcy%20rain%20proposal.jpg?itok=vHwqo4eH" width="1500" height="1125" alt="Matthew Macfadyen as Mr. Darcy in the 2005 &quot;Pride and Prejudice&quot;"> </div> <span class="media-image-caption"> <p class="small-text">Matthew Macfadyen (left) as Mr. Darcy in the 2005 film <em>Pride and Prejudice.</em> Some critics argue that the film over-dramatized the first proposal scene. (Photo: StudioCanal)</p> </span> </div></div><p><span lang="EN"><strong>From loathing to love</strong></span></p><p><span lang="EN">This is not to say there’s no implication of attraction in the original novel, though. There’s something magnetic about Darcy and Elizabeth’s relationship from the very beginning, when they profess their distaste for each other as the reigning sentiment between them (though readers can see that Elizabeth really doesn’t seem to mind being insulted by Mr. Darcy until later in the novel). It’s a quintessential “enemies to lovers” narrative, Rexroth says.</span></p><p><span lang="EN">In that way, the novel offers a hint of the unruly desires driving many creative decisions in most modern film adaptations—from the famous “wet shirt” scene in the 1995 BBC adaptation with Colin Firth and Jennifer Ehle, to what some critics argue is a highly over-dramatized first proposal scene staged in the rain in the 2005 Keira Knightly version. That sense of tension between Elizabeth and Darcy, unsaid but palpable, is a draw that has reeled in modern audiences to the point of obsession.</span></p><p><span lang="EN">Rexroth suggests that part of the novel’s appeal hinges on what can and cannot be expressed in the text: “Because discussions of sex and desire are fairly repressed in the novel, emotional discourse has more free reign, which is often appealing to modern readers who experience a reverse set of tensions in modern life. Modern discourse, while often privileging a more open discussion of sex, often places tension on how and why we express emotion—especially in romantic relationships.”</span></p><p><span lang="EN">Modern sexual liberation, especially through the eyes of women, has been an integral part of feminist movements. However, feminism also offers reminders that when the world still is governed by misogynistic ideas about sex—including women as the object and men as more emotionally unattached sexual partners—key aspects of what sex can mean from an anti-misogynist viewpoint are lost.</span></p><p><span lang="EN">This, perhaps, is one reason that </span><em><span lang="EN">Pride and Prejudice</span></em><span lang="EN"> is so appealing to women battling standards of sexuality centered around patriarchy, and who find themselves longing for something </span><em><span lang="EN">more</span></em><span lang="EN">—a “love ethic,” as author bell hooks called it.</span></p><p><span lang="EN">However, is </span><em><span lang="EN">Pride and Prejudice</span></em><span lang="EN"> really a perfect example of a "love ethic”? Rexroth also asks her classes to consider the pitfalls of how readers continue to fantasize about </span><em><span lang="EN">Pride and Prejudice</span></em><span lang="EN">, potentially seeing it as a model for modern romantic relationships.</span></p><p><span lang="EN"><strong>Questions of true autonomy</strong></span></p><p><span lang="EN">While Elizabeth exercises her autonomy and free choice by rejecting not one but two men, standing up to Lady Catherine and overall just being a clever and witty heroine, she is still living within a larger society that privileges the status of her husband over her own and sees her value primarily in relation to the ways she circulates on the marriage market.</span></p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-02/Elizabeth%20and%20Darcy%20wedding_0.jpg?itok=tNE7QiA_" width="1500" height="984" alt="Jennifer Ehle and Colin Firth as Elizabeth Bennet and Mr. Darcy in &quot;Pride and Prejudice&quot;"> </div> <span class="media-image-caption"> <p class="small-text">Jennifer Ehle (in wedding dress) and Colin Firth as Elizabeth Bennet and Mr. Darcy in the 1995 BBC adaptation of <em>Pride and Prejudice</em>. For many fans, the "perfect ending" with the "perfect man" is part of the story's longstanding appeal. (Photo: BBC)</p> </span> </div></div><p><span lang="EN">For that reason, women are never really autonomous, Rexroth says. How can they be, when Elizabeth’s decision to reject a man could potentially ruin her life and the lives of her sisters? Or when her sister Lydia’s decision to run away with Mr. Wickham nearly sends the entire family into ruin? What happens to Elizabeth in a world without Darcy?</span></p><p><span lang="EN">This, according to Rexroth, is the danger of looking at </span><em><span lang="EN">Pride and Prejudice</span></em><span lang="EN"> uncritically. Though readers and scholars may never know if Austen meant it to be a critical piece about the wider societal implications of the marriage market—although it can be inferred pretty strongly that she did mean it that way, Rexroth says—it does have startling implications towards modern relationships that we tend to find ourselves in.</span></p><p><span>“Modern discussions of love often focus on the individual, psychological aspects of relationships rather than the larger social networks that structure them,” Rexroth explains. “My students sometimes think that if they just work on themselves, go to the gym and find the right partner, everything will be okay—they’re not always thinking about how our larger social or political context might play a role in their love lives.”</span></p><p><span lang="EN">The fantasy of </span><em><span lang="EN">Pride and Prejudice</span></em><span lang="EN"> tends to reinforce this idea, she adds. It’s not that the world needs to change—the fantasy is that finding the right man will “change </span><em><span lang="EN">my</span></em><span lang="EN"> world.” Such fantasies tend to treat patriarchy as a game women can win if they just play it the right way, Rexroth says. If a woman finds the right man or the right partner, that man will somehow provide the forms of social, economic or political autonomy that might otherwise be lacking in a woman’s life.</span></p><p><span lang="EN">Such fantasies sidestep the question of what produces true autonomy—and therefore the capacity to fully participate in a romantic union, she adds.</span></p><p><span lang="EN">So, is </span><em><span lang="EN">Pride and Prejudice</span></em><span lang="EN"> the ultimate love story? Ardent fans might argue yes—a “perfect ending” with a “perfect man” is the quintessential love story, and who can blame readers for wanting those things? Happy endings are lovely.&nbsp;</span></p><p><span lang="EN">Others, however, might still wish that Mr. Darcy had behaved in a more gentlemanlike manner.</span></p><hr><p><em>Did you enjoy this article?&nbsp;</em><a href="https://cu.tfaforms.net/73" rel="nofollow"><em>Subscribe to our newsletter.</em></a><em>&nbsp;Passionate about English?&nbsp;</em><a href="/english/donate" rel="nofollow"><em>Show your support.</em></a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div>Are Elizabeth Bennet and Mr. Darcy the greatest love story? Ҵýƽ Grace Rexroth weighs in.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-02/Elizabeth%20and%20Darcy%20cropped.jpg?itok=VLjwfffg" width="1500" height="538" alt="Colin Firth and Jennifer Ehle as Mr. Darcy and Elizabeth Bennet"> </div> </div> <div>On</div> <div>White</div> <div>Colin Firth (left) and Jennifer Ehle as Mr. Darcy and Elizabeth Bennet in the 1995 BBC adaptation of "Pride and Prejudice." (Photo: BBC)</div> Fri, 14 Feb 2025 17:16:15 +0000 Rachel Sauer 6071 at /asmagazine Where is today's cool hand Luke? /asmagazine/2025/01/24/where-todays-cool-hand-luke <span>Where is today's cool hand Luke?</span> <span><span>Rachel Sauer</span></span> <span><time datetime="2025-01-24T13:08:48-07:00" title="Friday, January 24, 2025 - 13:08">Fri, 01/24/2025 - 13:08</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/focal_image_wide/public/2025-01/Paul%20Newman%20mosaic.jpg?h=5c1753e2&amp;itok=xvsmS334" width="1200" height="800" alt="collage of black and white publicity photos of Paul Newman"> </div> </div> <div role="contentinfo" class="container ucb-article-categories" itemprop="about"> <span class="visually-hidden">Categories:</span> <div class="ucb-article-category-icon" aria-hidden="true"> <i class="fa-solid fa-folder-open"></i> </div> <a href="/asmagazine/taxonomy/term/30"> News </a> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/asmagazine/taxonomy/term/1059" hreflang="en">Cinema Studies and Moving Image Arts</a> <a href="/asmagazine/taxonomy/term/1241" hreflang="en">Division of Arts and Humanities</a> <a href="/asmagazine/taxonomy/term/686" hreflang="en">Research</a> <a href="/asmagazine/taxonomy/term/1235" hreflang="en">popular culture</a> </div> <a href="/asmagazine/rachel-sauer">Rachel Sauer</a> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="lead"><em>In honor of what would have been Paul Newman’s 100<span>th</span> birthday, Ҵýƽ film historian Clark Farmer considers whether there still are movie stars</em></p><hr><p>Movies did not invent stars—there were stars of theater, opera and vaudeville well before moving pictures—but movies made them bigger and more brilliant; in some cases, edging close to the incandescence of a supernova.</p><p>Consider a star like Paul Newman, who would have turned 100 Jan. 26. Despite being an Oscar winner for <em>The Color of Money</em> in 1987 and a nine-time acting Oscar nominee, he was known perhaps even more for the radiance of his stardom—the ineffable cool, the certain reserve, the style, the beauty, the transcendent charisma that dared viewers to look away.</p><div class="feature-layout-callout feature-layout-callout-large"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-01/Clark%20Farmer.jpg?itok=wpmLzwlI" width="1500" height="2000" alt="headshot of Clark Farmer"> </div> <span class="media-image-caption"> <p class="small-text"><span>“There are still actors we like and want to go see, so I’d say there still are movie stars but the idea of them has changed,” says Ҵýƽ film historian Clark Farmer, a teaching assistant professor of cinema studies and moving image arts.</span></p> </span> </div></div><p>Even now, 17 years after his death in 2008 at age 83, fans still sigh, “They just don’t make stars like that anymore.”</p><p>In fact, if you believe the click-bait headlines that show up in newsfeeds every couple of months, the age of the movie star is over. In <a href="https://www.allure.com/story/jennifer-aniston-december-2022-cover-interview" rel="nofollow">a 2022 interview</a> with <em>Allure</em> magazine, movie star Jennifer Aniston opined, “There are no more movie stars.” And in <em>Vanity Fair’s</em> 2023 Hollywood issue, <a href="https://www.vanityfair.com/hollywood/2023/02/ana-de-armas-hollywood-issue-2023" rel="nofollow">star Ana De Armas noted</a>, “The concept of a movie star is someone untouchable you only see onscreen. That mystery is gone.”</p><p>Are there really no more movie stars?</p><p>“There are still actors we like and want to go see, so I’d say there still are movie stars, but the idea of them has changed,” says University of Colorado Boulder film historian <a href="/cinemastudies/clark-farmer" rel="nofollow">Clark Farmer</a>, a teaching assistant professor of <a href="/cinemastudies/" rel="nofollow">cinema studies and moving image arts</a>. “I think that sense of larger-than-life glamor is gone, that sense of amazement at seeing these people on the screen.</p><p>“When we think of what could be called the golden age of movie stars, they had this aristocratic sheen to them. They carried themselves so well, they were well-dressed, they were larger than life, the channels where we could see them and learn about them were a lot more limited. Today, we see stars a lot more and they’re maybe a little less shiny and not as special in that way.”</p><p><strong>Stars are born</strong></p><p>In the earliest days of film, around the turn of the 20th century, there weren’t enough regular film performers to be widely recognized by viewers, Farmer says. People were drawn to the movie theater by the novelty of moving pictures rather than to see particular actors. However, around 1908 and with the advent of nickelodeons, film started taking off as a big business and actors started signing longer-term contracts. This meant that audiences started seeing the same faces over and over again.</p><p>By 1909, exhibitors were reporting that audiences would ask for the names of actors and would also write to the nascent film companies asking for photographs. “Back then you didn’t have credits, you only had the title of the film and the name of the production company, so people started attaching names to these stars—for example, Maurice Costello was called Dimples.”</p><p>As the movie business grew into an industry, and as actors were named in a film’s credits, movie stars were born. In 1915, Charlie Chaplin conflagrated across screens not just in the United States, but internationally, Farmer says.</p><div class="feature-layout-callout feature-layout-callout-large"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-01/Rock%20Hudson%20and%20Elizabeth%20Taylor%20in%20Giant.jpg?itok=DKE07sr7" width="1500" height="1897" alt="Rock Hudson and Elizabeth Taylor in Giant"> </div> <span class="media-image-caption"> <p class="small-text">Rock Hudson and Elizabeth Taylor, seen here in a publicity photo for <em>Giant</em>, were two of Hollywood's biggest stars during the studio period. (Photo: Warner Bros.)</p> </span> </div></div><p>“You could say that what was produced in Hollywood was movies, but studios were also actively trying to produce stars—stars were as much a product as the movies,” Farmer says. “There was always this question of could they take someone who had some talent or some looks or skills like dancing or singing, and would they only rise to the level of extra, would they play secondary characters, or would they become stars? Would people see their name and want to come see the movies they were in?</p><p>“Stars have this ineffable quality, and studios would have hundreds of people whose job it was just to make stars; there was a whole machinery in place.”</p><p>During Hollywood’s studio period, actors would sign contracts with a studio and the studio’s star machinery would get to work: choosing names for the would-be stars, creating fake biographies, planting stories in fan magazines, arranging for dental work and wardrobes and homes and sometimes even relationships.</p><p>For as long as it has existed, the creation and existence of movie stars has drawn criticism from those who argue that being a good star is not the same as being a good actor, and that stars who are bigger than the films in which they appear overshadow all the elements of artistry that align in cinema—from screenwriting to cinematography to acting and directing.</p><p>“There’s always been a mixture of people who consider film primarily a business and those who consider it primarily art,” Farmer explains. “Film has always been a place for a lot of really creative individuals who weren’t necessarily thinking of the bottom line and wanted to do something more artistic, but they depended on those who thought about it as a business. Those are the people asking, ‘How do you bring people in to see a movie?’ Part of that can be a recognizable genre, it could be a recognizable property—like a familiar book—but then stars are one more hook for an audience member to say, ‘I like Katherine Hepburn, I like her as an actress and as a person, and she’s in this movie so I’ll give it a try.'</p><p>“One of the biggest questions in the film industry is, ‘How can we guarantee people will come see our movie?’ And the gamble has been that stardom is part of that equation.”</p><p><strong>Evolving stardom</strong></p><p>As for the argument that movie stars cheapen the integrity of cinema, “I don’t think they’re bad for film as an art form,” Farmer says. “Audiences have this idea of who this person is as a star or as a performer, which can make storytelling a lot easier. You have this sense of, ‘I know who Humphrey Bogart is and the roles he plays,’ so a lot of the work of creating the character has already been done. You can have a director saying, ‘I want this person in the role because people’s understanding of who this person is will help create the film.’ You can have Frank Capra cast Jimmy Stewart and the work of establishing the character as a lovable nice guy is already done.”</p><div class="feature-layout-callout feature-layout-callout-large"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-01/Faye%20Dunaway%20in%20Bonnie%20and%20Clyde.jpg?itok=7tGdSdXY" width="1500" height="1908" alt="Faye Dunaway in Bonnie and Clyde"> </div> <span class="media-image-caption"> <p class="small-text"><span>"Faye Dunaway wears a beret in </span><em><span>Bonnie and Clyde</span></em><span> and beret sales go off the charts. People went to the movies, and they recognized and admired these stars," says Ҵýƽ film historian Clark Farmer. (Photo: Warner Bros.)</span></p> </span> </div></div><p>As the movie industry evolved away from the studio system, the role of the movie star—and what audiences wanted and expected from stars—also began changing, Farmer says. While there was still room for stars who were good at doing the thing for which they were known—the John Waynes who were excellent at playing the John Wayne character—there also were “chameleon” stars who disappeared into roles and wanted to be known for their talent rather than their hair and makeup.</p><p>As film evolved, so did technology and culture, Farmer says. With each year, there were more channels, more outlets, more media to dilute what had been a monoculture of film.</p><p>“Before everyone had cable and streaming services and social media, movies were much more of a cultural touchpoint,” Farmer says. “People wanted to dress like Humphrey Bogart or Audrey Hepburn. Faye Dunaway wears a beret in <em>Bonnie and Clyde</em> and beret sales go off the charts. People went to the movies, and they recognized and admired these stars.</p><p>“One of the markers of stardom is can an individual actor carry a mediocre film to financial success? Another would be, are there people who have an almost obsessive interest in these stars, to the point of modeling themselves after star? Stars tap into a sort of zeitgeist.”</p><p>However, the growth and fragmentation of media have meant that viewers have more avenues to see films and more ways to access stars. Even when A-listers’ social media are clearly curated by an army of publicists and stylists, fans can access them at any time and feel like they know them, Farmer says.</p><p>“Movies are just less central to people’s lives than they used to be,” Farmer says. “There are other forms of media that people spend their time on, to the point that younger audiences are as likely to know someone who starred in a movie as someone who’s a social media influencer. But that’s just a different kind of stardom.</p><p>“I think the film industry really wants movie stars, but I’m not sure viewers necessarily care all that much. Again, it’s always the question of, if you’re spending millions and millions of dollars on a product and you want a return on that, how can you achieve that without making another superhero movie or another horror movie? The industry wants movie stars and audiences just want to be entertained.”</p><hr><p><em>Did you enjoy this article?&nbsp;</em><a href="https://cu.tfaforms.net/73" rel="nofollow"><em>Subscribe to our newsletter.</em></a><em>&nbsp;Passionate about cinema studies and moving image arts?&nbsp;</em><a href="https://www.givecampus.com/campaigns/50245/donations/new?a=8421085&amp;amt=50.00" rel="nofollow"><em>Show your support.</em></a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div>In honor of what would have been Paul Newman’s 100th birthday, Ҵýƽ film historian Clark Farmer considers whether there still are movie stars.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-01/Paul%20Newman%20mosaic%20cropped.jpg?itok=73fxkdhs" width="1500" height="574" alt="collage of black and white publicity photos of Paul Newman"> </div> </div> <div>On</div> <div>White</div> Fri, 24 Jan 2025 20:08:48 +0000 Rachel Sauer 6060 at /asmagazine That can of beer tastes and lasts better than you think /asmagazine/2025/01/24/can-beer-tastes-and-lasts-better-you-think <span>That can of beer tastes and lasts better than you think</span> <span><span>Rachel Sauer</span></span> <span><time datetime="2025-01-24T10:48:48-07:00" title="Friday, January 24, 2025 - 10:48">Fri, 01/24/2025 - 10:48</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/focal_image_wide/public/2025-01/beer%20cans.jpg?h=4362216e&amp;itok=YeyIcgbl" width="1200" height="800" alt="rows of rare and collectible beer cans"> </div> </div> <div role="contentinfo" class="container ucb-article-categories" itemprop="about"> <span class="visually-hidden">Categories:</span> <div class="ucb-article-category-icon" aria-hidden="true"> <i class="fa-solid fa-folder-open"></i> </div> <a href="/asmagazine/taxonomy/term/30"> News </a> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/asmagazine/taxonomy/term/266" hreflang="en">Classics</a> <a href="/asmagazine/taxonomy/term/1241" hreflang="en">Division of Arts and Humanities</a> <a href="/asmagazine/taxonomy/term/686" hreflang="en">Research</a> <a href="/asmagazine/taxonomy/term/1235" hreflang="en">popular culture</a> </div> <span>Doug McPherson</span> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="lead"><em>Beer historian and Ҵýƽ Assistant Professor Travis Rupp explains why canned beer, celebrating its 90th anniversary today, has been ‘immensely impactful’ for the industry</em></p><hr><p><em>“It's Saturday, y'all, here's a plan</em><br><em>I'm gonna throw back a couple …</em><br><em>Until the point where I can't stand</em><br><em>No, nothing picks me up like a beer can.”</em></p><ul><li>From “Beer Can” by Luke Combs</li></ul><div class="feature-layout-callout feature-layout-callout-large"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-01/Travis%20Rupp%20brewing.jpg?itok=B92-tcg3" width="1500" height="2000" alt="Travis Rupp drawing beer from a tap"> </div> <span class="media-image-caption"> <p class="small-text"><span>"Cans are the best containers for beer," says beer archaeologist and historian Travis Rupp, a Ҵýƽ teaching assistant professor of classics</span>. (Photo: Travis Rupp)</p> </span> </div></div><p>On Jan. 24, 1935, some shoppers in Virginia were likely scratching their heads and gawking at something they hadn’t seen before<span>―</span>beer in cans<span>―specifically, </span>Krueger’s Cream Ale and Krueger’s Finest Beer from the Gottfried Krueger Brewing Company. Up until then, beer drinkers had enjoyed their suds in bottles.&nbsp;</p><p>Today, canned beer is commonplace, but according to beer archaeologist and historian <a href="/classics/travis-rupp" rel="nofollow">Travis Rupp</a>, a University of Colorado Boulder teaching assistant professor of <a href="/classics/" rel="nofollow">classics</a>, even though canning would prove to be “immensely impactful” for the industry, neither brewers nor consumers cared much for cans initially.</p><p>“There were false claims made about metal flavor leaching into canned beverages because the beer was coming in contact with the aluminum,” Rupp says. “Where this may have been the case with early steel or aluminum cans, it wasn’t true for most of the container's history.”</p><p>Rupp adds that even as late as 2015, glass bottles were viewed as better containers for beer, given that they were “nicer” for presentation.</p><p>Yet today, cans have emerged as the clear winner in the beer game. A Colorado example: MillerCoors Rocky Mountain Metal Container, based near the Coors campus in Golden, now churns out roughly <a href="https://www.molsoncoorsblog.com/features/happy-60th-birthday-recyclable-aluminum-can" rel="nofollow">13 million cans daily</a>.</p><p>“Cans are the best containers for beer. They don’t let in sunlight or oxygen, which are both detrimental to beer,” says Rupp. “Bottles let in sunlight. Even brown or amber bottles allow a small percentage of ultraviolet rays through, which can skunk or spoil the beer. Bottles also can leach in oxygen through the cap over time as the seal breaks down. Bottles still have a place for cellaring or aging high gravity barrel-aged beers or sours, but if you want your beer to stay and taste fresh the longest, you opt for cans.”</p><p><strong>The case for cans</strong></p><p>Over the decades, cans have also helped brewers’ bottom lines: “Cans are far cheaper because they’re much lighter to ship,” Rupp explains. “Freight shipping costs are mostly dictated by weight. This ultimately can result in higher profits for breweries and lower costs for consumers. They’re also far, far cheaper to store, since they require far less space than glass bottles and cartons.”</p><div class="feature-layout-callout feature-layout-callout-large"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-01/Kruger%20ale.jpg?itok=VBX8VIXZ" width="1500" height="1281" alt="green can of Krueger Cream Ale and red can of Krueger's Finest Beer"> </div> <span class="media-image-caption"> <p class="small-text">The first canned beers were Krueger's Cream Ale and Krueger's Finest Beer. (Photo: Brewery Collectibles Club of America)</p> </span> </div></div><p>Long before cans made their debut, Rupp says some breweries tried replacing wooden casks with metal kegs throughout the 19th century, but no protective liner existed to prevent metallic leaching in these containers. “And given the long duration that beer would sit in the metal casks before serving, the flavor would become quite awful. It wasn’t until the 1960s that stainless steel kegs hit the market.”</p><p>Ҵýƽ that metallic-flavor-leaching debate, Rupp says aluminum can producers now apply a patented protective liner to the inside of their cans to prevent leaching. “If you cut open a can produced by the Ball Corporation [the global packaging giant], you’ll find … a dull grayish-white crosshatched pattern in the can. This is the protective liner, and I assure you no metal flavor is leaching into your beer.”</p><p>But for Rupp, perhaps the most impressive technology comes in what’s called the seaming process on cans. The ends (or top) of the can are produced separately. Once the cans are filled, the end is placed on top and goes through a series of rollers and chucks to seam the top of the can.</p><p><span>“This bond is so tight that the sides of the can will fail before the seam does. It’s a really cool advancement in canning technology, as are canning machines in general that work hard to ensure no oxygen ends up in the beer before the cans are sealed. We’ve come a long way from church keys and pull tabs on beer cans.”</span></p><hr><p><em>Did you enjoy this article?&nbsp;</em><a href="https://cu.tfaforms.net/73" rel="nofollow"><em>Subscribe to our newsletter.</em></a><em>&nbsp;Passionate about classics?&nbsp;</em><a href="/classics/giving" rel="nofollow"><em>Show your support.</em></a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div>Beer historian and Ҵýƽ Assistant Professor Travis Rupp explains why canned beer, celebrating its 90th anniversary today, has been ‘immensely impactful’ for the industry. </div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-01/beer%20cans.jpg?itok=XG6cq_vc" width="1500" height="1000" alt="rows of rare and collectible beer cans"> </div> </div> <div>On</div> <div>White</div> Fri, 24 Jan 2025 17:48:48 +0000 Rachel Sauer 6059 at /asmagazine Who lives in a pineapple and announces football games? /asmagazine/2025/01/10/who-lives-pineapple-and-announces-football-games <span>Who lives in a pineapple and announces football games?</span> <span><span>Rachel Sauer</span></span> <span><time datetime="2025-01-10T08:30:05-07:00" title="Friday, January 10, 2025 - 08:30">Fri, 01/10/2025 - 08:30</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/focal_image_wide/public/2025-01/SpongeBob%20and%20Patrick%20screen%20grab.jpg?h=3a689c57&amp;itok=8L5KDVTV" width="1200" height="800" alt="SpongeBob SquarePants and Patrick Star wearing football announcer headphones"> </div> </div> <div role="contentinfo" class="container ucb-article-categories" itemprop="about"> <span class="visually-hidden">Categories:</span> <div class="ucb-article-category-icon" aria-hidden="true"> <i class="fa-solid fa-folder-open"></i> </div> <a href="/asmagazine/taxonomy/term/889"> Views </a> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/asmagazine/taxonomy/term/913" hreflang="en">Critical Sports Studies</a> <a href="/asmagazine/taxonomy/term/1240" hreflang="en">Division of Social Sciences</a> <a href="/asmagazine/taxonomy/term/484" hreflang="en">Ethnic Studies</a> <a href="/asmagazine/taxonomy/term/1235" hreflang="en">popular culture</a> </div> <span>Jared Bahir Browsh</span> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p><em><span lang="EN">The success of simulcasts means that fans can expect to see more creative takes on traditional sports, including SpongeBob SquarePants calling Saturday’s NFL Wild Card game</span></em></p><hr><p><span lang="EN">As the final seconds of Super Bowl LVIII ticked off, according to social media, the biggest star was not MVP Patrick Mahomes, Travis Kelce or even Taylor Swift; it was a sea sponge and his starfish best friend. </span><a href="https://www.rollingstone.com/tv-movies/tv-movie-features/how-nickelodeon-brought-spongebob-to-super-bowl-1234967974/" rel="nofollow"><span lang="EN">The Nickelodeon alternate broadcast of the Super Bow</span></a><span lang="EN">l starring SpongeBob SquarePants and Patrick Star as commentators was a huge hit, with on-field graphics and animations featuring Nickelodeon stars and, of course, slime.</span></p><p><span lang="EN">This was not the first time a media conglomerate aired or streamed a simulcast as a companion to its main broadcast to attract more fans. ESPN’s first basic simulcast was in 1987 after the network gained partial rights to the NFL—the first cable network to air the NFL—agreeing to simulcast the game on </span><a href="https://www.chicagotribune.com/1987/03/16/nfl-finally-opens-the-door-to-cable/" rel="nofollow"><span lang="EN">local networks of the competing teams</span></a><span lang="EN">. When ESPN2 launched in October 1993, it offered a second ESPN network to sports fans and within a year ran its first alternative broadcast, bringing in-car views to </span><a href="https://www.espnfrontrow.com/2022/05/visual-history-dating-back-decades-traces-espns-leadership-in-alternative-productions-megacasts/" rel="nofollow"><span lang="EN">IndyCar fans as a companion to the main broadcast on ESPN</span></a><span lang="EN">.</span></p><div class="feature-layout-callout feature-layout-callout-medium"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/article-image/jared_browsh_1.jpg?itok=aL4xTN06" width="1500" height="2187" alt="Jared Bahir Browsh"> </div> <span class="media-image-caption"> <p class="small-text"><span>Jared Bahir Browsh is the&nbsp;</span><a href="/ethnicstudies/undergraduate-programs-and-resources/critical-sport-studies" rel="nofollow">Critical Sports Studies</a><span>&nbsp;program director in the Ҵýƽ&nbsp;</span><a href="/ethnicstudies/" rel="nofollow">Department of Ethnic Studies</a><span>.</span></p> </span> <p class="small-text"><span>Jared Bahir Browsh is the&nbsp;</span><a href="/ethnicstudies/undergraduate-programs-and-resources/critical-sport-studies" rel="nofollow">Critical Sports Studies</a><span>&nbsp;program director in the Ҵýƽ&nbsp;</span><a href="/ethnicstudies/" rel="nofollow">Department of Ethnic Studies</a><span>.</span></p></div></div><p><span lang="EN">In 2006, the network created </span><a href="https://www.espn.com/college-sports/news/story?id=2347040" rel="nofollow"><span lang="EN">“ESPN Full Circle,”</span></a><span lang="EN"> later renamed the Megacast, leveraging the popular basketball rivalry between Duke University and the University of North Carolina to offer local broadcasts and alternative camera views for the game. The previous year, ESPN had launched its college-focused ESPNU and ESPN360, its broadband broadcast service, and used these newer platforms along with its </span><a href="https://www.espnfrontrow.com/2022/05/visual-history-dating-back-decades-traces-espns-leadership-in-alternative-productions-megacasts/" rel="nofollow"><span lang="EN">existing networks to offer eight different ways to watch the game</span></a><span lang="EN">.</span></p><p><span lang="EN">ESPN offered statistics and other data on its high-definition networks, which were still separate from the standard-definition networks, and even offered polling through ESPN mobile before social media exploded.</span></p><p><span lang="EN">These simulcasts and “Megacasts” aimed to give dedicated fans a more in-depth look at the game or event that was being broadcast. At the same time, leagues and sports broadcasters were looking for different ways to attract young and casual fans who enjoyed sports but were not the obsessive fans at which these Megacasts were targeted.</span></p><p><span lang="EN"><strong>Courting younger fans</strong></span></p><p><span lang="EN">For a long time, leagues took young fans for granted, </span><a href="https://www.npr.org/sections/krulwich/2011/10/24/141649929/how-we-become-sports-fans-the-tyranny-of-fathers" rel="nofollow"><span lang="EN">relying on parental, peer and geographic influence to produce new fans.</span></a><span lang="EN"> In today's expanding media environment, young and casual fans have infinite options for entertainment, so leagues and their broadcasting partners have had to strategize new ways to attract new audiences.</span></p><p><span lang="EN">One of these efforts debuted in 1973: Peter Puck, an anthropomorphic hockey puck created by NBC executive Donald Carswell and animated by Hanna Barbera. NBC had just obtained the rights to the NHL, which was struggling to grow its audience in the United States. Carswell thought Peter would be a great way to teach U.S. audiences the rules of professional hockey through three-minute shorts between periods. Although NBC stopped airing the NHL in 1975,</span><a href="https://thehockeynews.com/news/peter-puck-returns-on-his-50th-anniversary-to-promote-safe-fun-hockey#google_vignette" rel="nofollow"><span lang="EN"> Peter’s legacy lives on more than 50 years later.</span></a></p><p><span lang="EN">The 1980s brought a sea change for sports as cable and improved marketing began to create the enormous sports media environment we experience today. As networks competed for viewers, sports became a reliable form of entertainment to attract audiences who had more choices than ever. As football continued to dominate the sports landscape, buffered by the 1984 Supreme Court decision to allow college football broadcasting to </span><a href="https://theconversation.com/40-years-ago-the-supreme-court-broke-the-ncaas-lock-on-tv-revenue-reshaping-college-sports-to-this-day-222672" rel="nofollow"><span lang="EN">expand beyond the control of the NCAA</span></a><span lang="EN">, other leagues strategized to draw fans to television, stadiums and arenas.</span></p><p><span lang="EN">Throughout the 1970s, teams had built larger stadiums and debuted mascots like the </span><a href="https://www.mlb.com/phillies/fans/phillie-phanatic" rel="nofollow"><span lang="EN">Phillie Phanatic</span></a><span lang="EN"> to entertain fans. The following decade, as the NBA struggled to find a broadcaster to air its championship games live, David Stern—who took over the league as commissioner in 1984—</span><a href="https://www.sportsbusinessjournal.com/Journal/Issues/2020/01/06/Leagues-and-Governing-Bodies/Stern-Disney.aspx" rel="nofollow"><span lang="EN">“Disneyfied”</span></a><span lang="EN"> the NBA experience, making attending games more family friendly with more timeout and halftime entertainment.</span></p><p><span lang="EN">It just so happened that same year that the most marketable athlete of all time came into the league. Michael Jordan was not only a boon for adult basketball fans, but also kids who wanted to </span><a href="https://www.youtube.com/watch?v=b0AGiq9j_Ak" rel="nofollow"><span lang="EN">“Be like Mike.”</span></a><span lang="EN"> In 1992, Jordan co-starred with Bugs Bunny in the Nike advertising campaign </span><a href="https://www.youtube.com/watch?v=2QeG-noRMPs" rel="nofollow"><span lang="EN">“Hare Jordan.”</span></a><span lang="EN"> He retired the next year to play baseball before returning to the NBA in March 1995. The following summer, Bugs and Jordan reunited to film </span><a href="https://ew.com/article/2016/11/15/space-jam-20th-anniversary-joe-pytka/" rel="nofollow"><em><span lang="EN">Space Jam</span></em><span lang="EN">,&nbsp;</span></a><span lang="EN">which grossed more than a quarter of a billion dollars after it premiered early into the NBA season in November 1996.</span></p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-01/SpongeBob%20broadcast.jpg?itok=2e2zFyF_" width="1500" height="843" alt="Noah Eagle, Nate Burleson, SpongeBob SquarePants and Patrick Star announcing Super Bowl LVIII"> </div> <span class="media-image-caption"> <p class="small-text">Announcers Noah Eagle and Nate Burleson with SpongeBob SquarePants and Patrick Star announcing Super Bowl LVIII. (Screenshot: <span>Nickelodeon/YouTube)</span></p> </span> </div></div><p><span lang="EN">As a part of this effort to draw new fans, leagues also produced shows aimed at younger fans like </span><a href="https://www.si.com/mlb/2016/06/29/baseball-bunch-oral-history-johnny-bench" rel="nofollow"><span lang="EN">“The Baseball Bunch,”&nbsp;</span></a><span lang="EN">which debuted in 1980 and featured MLB players and managers teaching baseball fundamentals. Ten years later, “</span><a href="https://www.nba.com/watch/video/hall-of-fame-class-of-2024-curt-gowdy-media-award-nba-inside-stuff-ahmad-rashad-speech" rel="nofollow"><span lang="EN">NBA Inside Stuff”&nbsp;</span></a><span lang="EN">premiered on NBC’s Saturday morning schedule, joining a growing sports media industry aimed at kids that included publications like </span><em><span lang="EN">Sports Illustrated for Kids</span></em><span lang="EN"> and video games like the Madden, FIFA and NBA 2k series, among the most popular video game series of all time.</span></p><p><span lang="EN"><strong>Primetime slimetime</strong></span></p><p><span lang="EN">The consolidation of the U.S. media system throughout the 1980s and 1990s led to massive media conglomerates. Unsurprisingly, NBC held the network broadcast rights for the NBA when “NBA Inside Stuff” aired. As broadcast and cable networks came under the same corporate umbrella as film and animation studios, new opportunities for cross promotion emerged. Disney bought ESPN and opened the </span><a href="https://disneyworld.disney.go.com/destinations/wide-world-of-sports/" rel="nofollow"><span lang="EN">ESPN Wide World of Sports Complex</span></a><span lang="EN">, named after the anthology series that aired under one of their other subsidiaries, ABC, from 1961 until 1997&nbsp; &nbsp; &nbsp;. Disney also founded an NHL team, </span><a href="https://www.nhl.com/ducks/news/ducks-disneyland-resort-to-host-anaheim-ducks-day-at-disneyland-california-adventure-park" rel="nofollow"><span lang="EN">the Mighty Ducks of Anaheim</span></a><span lang="EN">, in 1993—named after the popular 1992 kids hockey movie—and in 1996 debuted “</span><a href="https://www.saturdaymorningsforever.com/2015/03/the-mighty-ducks-animated-series.html" rel="nofollow"><span lang="EN">Mighty Ducks: The Animated Series”</span></a><span lang="EN"> on ABC, which featured anthropomorphic hockey playing superhero ducks.</span></p><p><span lang="EN">The success of </span><em><span lang="EN">Space Jam</span></em><span lang="EN"> and the continued media conglomeration strengthened the relationship between animation and sports. NASCAR rights holder FOX debuted </span><a href="https://www.imdb.com/title/tt0236915/" rel="nofollow"><span lang="EN">“NASCAR Racers,”</span></a><span lang="EN"> an animated action series featuring NASCAR branding, a day before the 1999 race season finale. Cartoon Network aired the marathon </span><a href="https://www.youtube.com/watch?v=lDztggvDOs8" rel="nofollow"><span lang="EN">“NBA All-Star Slam”</span></a><span lang="EN"> in 2003, featuring interstitial interviews with NBA players in the lead-up to the All-Star Game, which aired the evening of the game on TNT (both networks were owned by Warner subsidiary Turner).</span></p><p><span lang="EN">In 2016,</span><a href="https://screenrant.com/teen-titans-go-show-lebron-james-episode/" rel="nofollow"><span lang="EN">&nbsp;LeBron James</span></a><span lang="EN"> appeared on the Cartoon Network series </span><a href="https://www.cartoonnetwork.co.uk/show/teen-titans-go" rel="nofollow"><span lang="EN">“Teen Titans Go!”&nbsp;</span></a><span lang="EN">the same night as a TNT basketball doubleheader and a few days before the All-Star Game. Later, the </span><a href="https://press.wbd.com/ca/media-release/cartoon-network-9/teen-titans-go-3/teen-titans-go-takes-court-cartoon-network-special-edition-nba-all-star-slam-dunk" rel="nofollow"><span lang="EN">Teen Titans offered commentary</span></a><span lang="EN"> of the 2023 NBA Slam Dunk Contest in the lead-up to the NBA&nbsp;All-Star Game airing on TNT.</span></p><p><span lang="EN">Although these series and specials expanded the visibility of league branding and special events, the engagement with actual games was limited. When Viacom and CBS merged again in 2019, after splitting 14 years earlier, they began strengthening the relationship between former Viacom network </span><a href="https://sports.yahoo.com/nfls-nickelodeon-play-is-a-messy-savvy-strategy-with-one-key-goal-in-mind-202533619.html" rel="nofollow"><span lang="EN">Nickelodeon and broadcast network CBS</span></a><span lang="EN">. They began featuring Nickelodeon content on CBS All-Access, now Paramount+, and in 2021 Nickelodeon aired an</span><a href="https://www.cbssports.com/nfl/news/nickelodeon-renews-partnership-with-nfl-for-2021-season-will-broadcast-2022-wild-card-round-again/" rel="nofollow"><span lang="EN"> NFL simulcast of the Wild Card playoff game</span></a><span lang="EN"> between the Chicago Bears and New Orleans Saints featuring Nickelodeon live-action and animated stars joining the real-time NFL broadcast with alternate announcers Nate Burleson and Noah Eagle. Current Denver Broncos coach </span><a href="https://www.nfl.com/news/sean-payton-slimed-by-nickelodeon-following-saints-wild-card-win" rel="nofollow"><span lang="EN">Sean Payton, then the coach of the Saints, volunteered to be slimed</span></a><span lang="EN">, similar to the traditional Gatorade shower.</span></p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"><p>&nbsp;</p> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-01/Sean%20Payton%20slimed.jpg?itok=cgeqkkjv" width="1500" height="893" alt="Sean Payton sitting on floor and doused in green slime."> </div> <span class="media-image-caption"> <p class="small-text"><span lang="EN">Current Denver Broncos coach Sean Payton, then the coach of the New Orleans Saints, gets "slimed" after a 2020 Wild Card win against the Chicago Bears. (Screenshot: Nickelodeon/YouTube)</span></p> </span> </div></div><p><span lang="EN">The following season, </span><a href="https://www.imdb.com/title/tt15409276/" rel="nofollow"><span lang="EN">“NFL Slimetime”</span></a><span lang="EN"> premiered on Nickelodeon, a highlight show hosted by Burleson that strengthened the relationship between the NFL and Nickelodeon. This relationship exploded during last years’ Super Bowl as the Nickelodeon simulcast on the cable network and Paramount+ was credited for a growth in game viewership, especially among younger and casual fans who appreciated the</span><a href="https://apnews.com/article/nfl-super-bowl-nickelodeon-8ceff4f753d8e3e58e5f818aa0ac1a79" rel="nofollow"><span lang="EN"> irreverent approach to the game.</span></a></p><p><span lang="EN"><strong>A pineapple under the arena</strong></span></p><p><span lang="EN">As media conglomerates continue to leverage sports rights to attract audiences and increase subscriptions to their streaming services, they have also leaned into the popularity—and meme-making possibilities—of these simulcasts. Several months after the Nickelodeon simulcast of the Wild Card Playoff, Disney leveraged its Marvel Cinematic Universe to produce a simulcast, </span><a href="https://sports.yahoo.com/espn-makes-deal-genius-sport-133904295.html" rel="nofollow"><span lang="EN">“Marvel Arena of Heroes,”</span></a><span lang="EN"> on ESPN2 and its streaming service, which was similar to the Wild Card game on Nickelodeon and featured special graphics and superhero-themed content related to the real-time NBA games between the Golden State Warriors and New Orleans Pelicans. </span><a href="https://www.geniussports.com/newsroom/espn-amplifying-its-data-driven-storytelling-and-broadcasts-through-new-agreement-with-genius-sports/" rel="nofollow"><span lang="EN">ESPN and Genius Sports,</span></a><span lang="EN"> the company behind augmented games like the Arena of Heroes simulcast, extended their contract in the summer of 2024.</span></p><p><span lang="EN">In 2023, Disney aired its own fully animated simulcasts with the </span><a href="https://www.nhl.com/news/nhl-big-city-greens-classic-adds-new-dimension-to-rangers-capitals-gam-342182936" rel="nofollow"><span lang="EN">“Big City Greens Classic”&nbsp;</span></a><span lang="EN">NHL broadcast in March and the </span><a href="https://thewaltdisneycompany.com/an-animated-behind-the-scenes-look-at-espns-toy-story-funday-football/" rel="nofollow"><span lang="EN">“Sunday Funday”</span></a><span lang="EN"> Toy Story-themed NFL game in September. Both regular-season games included a rendering of the real-time broadcasts featuring stars from its animated franchises. Disney followed this up in December 2024 with another </span><a href="https://www.nfl.com/schedules/simpsons-funday-football" rel="nofollow"><span lang="EN">“Sunday Funday”&nbsp;</span></a><span lang="EN">featuring “The Simpsons” and the Christmas Day </span><a href="https://www.nba.com/news/spurs-knicks-dunk-the-halls-animated-christmas-game-disney" rel="nofollow"><span lang="EN">“Dunk the Halls”</span></a><span lang="EN"> animated simulcast featuring classic characters like Mickey Mouse and Donald Duck. In between these two games, NBC’s Peacock service offered an alternate stream of the game between the Kansas City Chiefs and Houston Texans featuring graphics from the </span><a href="https://apnews.com/article/nbc-peacock-madden-chiefs-texans-c3d9a9eed0ed707b601f9798f1deeaf7" rel="nofollow"><span lang="EN">popular video game series Madden.</span></a></p><p><span lang="EN">As SpongeBob and Patrick prepare to announce the Nickelodeon simulcast of the 2025 NFL Wild Card game between the Houston Texans and Los Angeles Chargers Saturday, fans should be prepared for more of these simulcasts as networks and streaming services try to market these games to young and casual fans, boosted by social media memes like &nbsp;</span><a href="https://www.sbnation.com/2022/12/26/23526373/patrick-star-nickelodeon-russell-wilson-interception-denver-broncos" rel="nofollow"><span lang="EN">Patrick roasting the starting quarterback</span></a><span lang="EN"> and </span><a href="https://www.wvxu.org/media/2024-12-10/simpsons-won-monday-night-football-bengals-cowboys-tvkiese" rel="nofollow"><span lang="EN">Lisa Simpsons scoring a touchdown against Homer</span></a><span lang="EN">.</span></p><p><a href="/ethnicstudies/people/core-faculty/jared-bahir-browsh" rel="nofollow"><em>Jared Bahir Browsh</em></a><em>&nbsp;is an assistant teaching professor of&nbsp;</em><a href="/ethnicstudies/undergraduate-programs-and-resources/critical-sport-studies" rel="nofollow"><em>critical sports studies</em></a><em>&nbsp;in the Ҵýƽ&nbsp;</em><a href="/ethnicstudies/" rel="nofollow"><em>Department of Ethnic Studies</em></a><em>.</em></p><hr><p><em>Did you enjoy this article?&nbsp;</em><a href="https://cu.tfaforms.net/73" rel="nofollow"><em>Subscribe to our newsletter.</em></a><em>&nbsp;Passionate about critical sports studies?&nbsp;</em><a href="https://www.givecampus.com/campaigns/50245/donations/" rel="nofollow"><em>Show your support.</em></a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div>The success of simulcasts means that fans can expect to see more creative takes on traditional sports, including SpongeBob SquarePants calling Saturday’s NFL Wild Card game.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2025-01/SpongeBob%20simulcast%20cropped.jpg?itok=3LbyuAeY" width="1500" height="522" alt="Noah Eagle, Nate Burleson, SpongeBob SquarePants and Patrick Star in football announcer booth"> </div> </div> <div>On</div> <div>White</div> Fri, 10 Jan 2025 15:30:05 +0000 Rachel Sauer 6049 at /asmagazine That red nose still guides us to Christmas /asmagazine/2024/12/05/red-nose-still-guides-us-christmas <span>That red nose still guides us to Christmas</span> <span><span>Rachel Sauer</span></span> <span><time datetime="2024-12-05T10:43:58-07:00" title="Thursday, December 5, 2024 - 10:43">Thu, 12/05/2024 - 10:43</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/focal_image_wide/public/2024-12/Rudolph%20stop-motion.jpg?h=1fa2f1fb&amp;itok=rqbInjWy" width="1200" height="800" alt="Rudolph the red-nosed reindeer from 1964 stop-motion film"> </div> </div> <div role="contentinfo" class="container ucb-article-categories" itemprop="about"> <span class="visually-hidden">Categories:</span> <div class="ucb-article-category-icon" aria-hidden="true"> <i class="fa-solid fa-folder-open"></i> </div> <a href="/asmagazine/taxonomy/term/889"> Views </a> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/asmagazine/taxonomy/term/1240" hreflang="en">Division of Social Sciences</a> <a href="/asmagazine/taxonomy/term/484" hreflang="en">Ethnic Studies</a> <a href="/asmagazine/taxonomy/term/1235" hreflang="en">popular culture</a> </div> <span>Jared Bahir Browsh</span> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="lead"><em>Sixty years after the debut of the </em>Rudolph the Red-Nosed Reindeer <em>stop-motion animated classic, the yearly flood of holiday films can thank the small reindeer for their success</em></p><hr><p>As we spend the Christmas season binging on <a href="https://www.vulture.com/2018/11/holiday-tv-christmas-special-timeline.html" rel="nofollow"><span>Hallmark movies and holiday specials</span></a>, one diminutive reindeer has been part of Christmas media longer than any other figure.</p><p><em>Rudolph the Red-Nosed Reindeer</em> was created as a coloring book in 1939 by Robert L. May for Montgomery Ward when the retailer decided to produce its own coloring books after distributing books from other publishers for years. May faced pushback on the story, since red noses were associated with drinking at the time, but ultimately Montgomery Ward distributed more than 2 million copies of the story that <a href="https://www.npr.org/2015/12/25/461005670/the-history-of-rudolph-the-red-nosed-reindeer" rel="nofollow"><span>celebrates individuality and courage</span></a>.</p><div class="feature-layout-callout feature-layout-callout-medium"><div class="ucb-callout-content"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/article-image/jared_browsh_1.jpg?itok=aL4xTN06" width="1500" height="2187" alt="Jared Bahir Browsh"> </div> <span class="media-image-caption"> <p class="small-text"><span>Jared Bahir Browsh is the&nbsp;</span><a href="/ethnicstudies/undergraduate-programs-and-resources/critical-sport-studies" rel="nofollow">Critical Sports Studies</a><span>&nbsp;program director in the Ҵýƽ&nbsp;</span><a href="/ethnicstudies/" rel="nofollow">Department of Ethnic Studies</a><span>.</span></p> </span> <p><span>Jared Bahir Browsh is the&nbsp;</span><a href="/ethnicstudies/undergraduate-programs-and-resources/critical-sport-studies" rel="nofollow">Critical Sports Studies</a><span>&nbsp;program director in the Ҵýƽ&nbsp;</span><a href="/ethnicstudies/" rel="nofollow">Department of Ethnic Studies</a><span>.</span></p></div></div><p>The first Rudolph cartoon debuted in 1948, directed by <a href="https://www.loc.gov/item/2023600384/" rel="nofollow"><span>Max Fleischer and sponsored by Montgomery Ward</span></a>. The next year, the famous song written by May’s brother-in-law Johnny Marks debuted behind the vocals of Gene Autry, hitting number one—the first top song of 1950 that was added to Fleischer’s cartoon when it was reissued in 1951.</p><p>Autry’s beloved version of “Rudolph the Red-Nosed Reindeer” sold more 1.75 million copies in 1949 alone, and altogether Autrey’s and every other version of the song have <a href="https://time.com/5479322/rudolph-the-red-nosed-reindeer-history-origins/" rel="nofollow"><span>sold more than 150 million copies,&nbsp;</span></a>behind only Bing Crosby’s “White Christmas” in total Christmas song sales. It is also the only No. 1 song to fall completely off the charts the week after it peaks.</p><p><a href="https://americansongwriter.com/the-song-credit-debacle-and-mystery-writer-behind-chuck-berrys-1958-holiday-hit-run-rudolph-run/" rel="nofollow"><span>In 1958, Chuck Berry recorded "Run Rudolph Run,” with Marks</span></a> receiving a writing credit after suing for trademark infringement. Autry also wrote and sang <a href="https://kool1079.com/gene-autry-singing-here-comes-peter-cottontail-will-take-you-back-to-your-childhood/" rel="nofollow"><span>"Here Comes Santa Claus."</span></a></p><p>The growth of the recording industry after World War II was part of a larger post-war economic boom in the United States that supported the increased commercialization of Christmas, which had started a century earlier with depictions of Santa in the 1840s and his first in-store appearance at the <a href="https://yorktownsentry.com/11944/about/staff/2022-23/a-brief-history-of-christmas-and-its-commercialization/" rel="nofollow"><span>New York City Macy’s in 1862.</span></a> His appearance in the first Macy’s Thanksgiving Day Parade in 1924 was thought to kick off the holiday shopping season, with his modern image confirmed by <a href="https://jagwire.augusta.edu/is-christmas-too-commercial-well-thats-the-reason-it-became-popular/" rel="nofollow"><span>Coca-Cola advertisements in 1931.</span></a><span> A decade later, Rudolph joined Santa on his sleigh as a Christmas icon.</span></p><p><strong>Stop-motion animation</strong></p><p>In the first 25 years after May created Rudolph, the reindeer with the light-up nose became a multimedia legend, inspiring comic and children’s books in addition to the original coloring book and 1948 cartoon. But the small animation studio Rankin/Bass—founded as Videocraft and going by that name until 1974, when it rebranded as Rankin/Bass—<a href="https://www.smithsonianmag.com/innovation/magical-animation-rudolph-red-nosed-reindeer-180973841/" rel="nofollow"><span>helped Rudolph reach generations of kids</span></a> and produced the longest continuously running Christmas special in United States television history.</p><p>The unique stop-motion animation style Rankin/Bass used was called <a href="https://cartoonresearch.com/index.php/the-japanese-studios-of-rankinbass/" rel="nofollow"><span>“Animagic,” crafted by Japanese artist Tadahito Mochinaga</span></a> and his MOM Production Studio. The process debuted in the United States in 1961 in a syndicated series called <em>The New Adventures of Pinocchio</em>, but the <a href="https://www.uphe.com/movies/the-complete-rankinbass-christmas-collection#:~:text=The%20Complete%20Rankin%2FBass%20Christmas%20Collection%20celebrates%20the%20works%20of,Night%20Before%20Christmas%20and%20more." rel="nofollow"><span>Rankin/Bass 18 Christmas specials</span></a> helped the stop-motion animation approach become legendary. Rankin/Bass was one of the earliest studios to outsource its animation to Japan, which became common practice in <a href="https://www.cbr.com/toei-animation-topcraft-studio-ghibli-rankin-bass-christmas-special/" rel="nofollow"><span>later animated productions</span></a>.</p><p>Since its debut in 1964, the Rudolph special has gone <a href="https://www.imdb.com/title/tt0058536/alternateversions/" rel="nofollow"><span>through a number of edits.</span></a> In 1965, the song “Fame and Fortune” was added, to the chagrin of fans of the original; the song and the scene were removed and Santa’s visit to the Island of Misfit Toys was added in 1966.&nbsp;</p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2024-12/Santa%20and%20Rudolph.jpg?itok=mXjl8yjQ" width="1500" height="844" alt="Santa and Rudolph in animated Rudolph the Red-Nosed Reindeer"> </div> <p>Since its debut Dec. 6, 1964, <em>Rudolph the Red-Nosed Reindeer</em> has gone <span>through a number of edits. (Image: Rankin/Bass)</span></p></div></div><p>Yukon Cornelius’ visit to the peppermint mine was also edited out of the original and would not return until 2019, when the network Freeform obtained the rights to this and several other Rankin/Bass specials as a part of its <a href="https://www.imdb.com/news/ni64927084/" rel="nofollow"><span>25 Days of Christmas</span></a>.</p><p><em>Rudolph the Red-Nosed Reindeer</em> aired on NBC, its original network, until 1971, when <a href="https://www.vulture.com/article/rudolph-the-red-nosed-reindeer-nbc.html" rel="nofollow"><span>CBS purchased the broadcasting rights</span></a>, which it held until 2023. For the film’s 60th anniversary this year, NBC will air the full film in a 75-minute broadcast on Dec. 6, the same date the original debuted in 1964. Unlike other Christmas specials, the film is not available as a part of any streaming service and must be purchased to view it outside the <a href="https://www.usatoday.com/story/entertainment/tv/2023/11/26/where-to-watch-rudolph-red-nosed-reindeer/71691469007/" rel="nofollow"><span>NBC or Freeform telecasts.</span></a></p><p>The stop-motion Rudolph film not only became an instant classic, but also led to a wave of classic Christmas visual media in television and film. <em>A Charlie Brown Christmas</em> debuted in 1965, followed in 1966 by the animated <em>How the Grinch Stole Christmas!</em>, which was adapted from the 1957 Dr. Seuss book. Rankin/Bass would continue to produce holiday specials, including traditionally animated specials based on the Charles Dickens Christmas novella <em>The Cricket on the Hearth</em> (1967) and <em>The Mouse on the Mayflower</em> (1968), a Thanksgiving special.</p><p>The studio’s greatest successes, however, were its specials based on popular holiday songs and traditional stories. Later in 1968, <em>The Little Drummer Boy</em> debuted, a stop-motion special based on the song written in <a href="https://www.classicfm.com/discover-music/occasions/christmas/little-drummer-boy-carol-wartime-history/" rel="nofollow"><span>1941 by Katherine Kennicott Davis and first recorded by the Trapp family in 1951</span></a>. The song became a holiday standard in the United States through the later version by The Harry Simeone Chorale, who also recorded the popular version of “<a href="https://www.franciscanmedia.org/st-anthony-messenger/december-2017/do-you-hear-what-i-hear-the-story-behind-the-song/" rel="nofollow"><span>Do You Hear What I Hear?” as a plea for peace during the Cuban Missile Crisis</span></a><span>.</span> “The Little Drummer Boy” was also covered by Frank Sinatra and Bing Crosby with David Bowie.</p><p>The film <em>The Little Drummer Boy</em> is fairly dark for an animated special of the time, featuring the drummer boy Aaron’s family being murdered before he is kidnapped, forced to perform and escaped to join the <a href="https://screenrant.com/why-the-little-drummer-boy-1968-isnt-on-tv/" rel="nofollow"><span>Magi and ultimately performing in Bethlehem</span></a>.</p><p><strong>A holiday deluge</strong></p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2024-12/frosty%20the%20snowman.jpg?itok=OceFj2vH" width="1500" height="1149" alt="Scene of Frosty marching with children from animated Frosty the Snowman"> </div> <p>Rankin/Bass studio produced <em>Frosty the Snowman</em> in 1969, which was drawn to look like a Christmas card. (Image: Rankin/Bass)</p></div></div><p>In subsequent years, Rankin/Bass continued to produce specials that became staples of various holidays, including the traditionally animated <a href="https://www.remindmagazine.com/article/8279/frosty-the-snowman-rankin-bass-movies-history/" rel="nofollow"><em><span>Frosty the Snowman</span></em><span> (1969), which studio artists wanted to look like a Christmas card.</span></a> The studio also produced a number of other stop-motion specials, including <a href="https://archive.org/details/santa-claus-is-coming-to-town-1970_202203" rel="nofollow"><em><span>Santa Claus is Coming to Town</span></em><span> (1970)</span></a> and <a href="https://archive.org/details/here_comes_peter_cottontail_1971" rel="nofollow"><em><span>Here Comes Peter Cottontail</span></em><span> (1971)</span></a>. The partnership between Arthur Rankin Jr. and Jules Bass resulted in more than two dozen holiday specials and numerous other films and series, including the <a href="https://www.imdb.com/title/tt0088631/" rel="nofollow"><span>original </span><em><span>ThunderCats</span></em><span> series</span></a>.</p><p>What used to be special, sprinkled throughout late November and December, has become a massive media industry leading to most regularly scheduled series taking a <a href="https://www.theguardian.com/tv-and-radio/tvandradioblog/2010/mar/31/midseason-break" rel="nofollow"><span>midseason break</span></a> as a torrent of holiday specials and sporting events dominate television from Thanksgiving through the college football bowl season in January. The holiday season is now overrun by a collection of animated specials, holiday episodes and cheesy rom-coms. The latter of these were popularized by Hallmark, which has been sponsoring specials for broadcast since 1951, making what is now known as the <a href="https://www.hallmarkchannel.com/hallmark-hall-of-fame/about" rel="nofollow"><span>Hallmark Hall of Fame</span></a> the longest-running anthology series on television.</p><p>Hallmark’s low-budget holiday specials have been a staple of the holidays since 2000 and dramatically increased when <a href="https://www.adweek.com/brand-marketing/odyssey-network-becomes-hallmark-channel-47861/" rel="nofollow"><span>Odyssey Network was rebranded the Hallmark Channel in 200</span>1</a>. Since then, the channel, which has grown in popularity over the last two decades, has produced more than 300 holiday specials created around formulaic narratives largely focused on family-appropriate romance. Other media outlets, including Lifetime Network and Netflix, have also joined this trend, leading to a deluge of specials of varying quality dominating the holiday season.</p><p>However, many of these specials rooted in nostalgia and familiar formulas can thank Santa’s ninth reindeer for using his shining nose to lead the way in establishing our holiday watching habits.</p><p><a href="/ethnicstudies/people/core-faculty/jared-bahir-browsh" rel="nofollow"><em>Jared Bahir Browsh</em></a><em>&nbsp;is an assistant teaching professor of&nbsp;</em><a href="/ethnicstudies/undergraduate-programs-and-resources/critical-sport-studies" rel="nofollow"><em>critical sports studies</em></a><em>&nbsp;in the Ҵýƽ&nbsp;</em><a href="/ethnicstudies/" rel="nofollow"><em>Department of Ethnic Studies</em></a><em>.</em></p><hr><p><em>Did you enjoy this article?&nbsp;</em><a href="https://cu.tfaforms.net/73" rel="nofollow"><em>Subscribe to our newsletter.</em></a><em>&nbsp;Passionate about critical sports studies?&nbsp;</em><a href="https://www.givecampus.com/campaigns/50245/donations/" rel="nofollow"><em>Show your support.</em></a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div>Sixty years after the debut of the Rudolph the Red-Nosed Reindeer stop-motion animated classic, the yearly flood of holiday films can thank the small reindeer for their success.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2024-12/elf%20and%20Rudolph%20cropped.jpg?itok=Gs4mFAlm" width="1500" height="602" alt="scene of elf and Rudolph from animated film Rudolph the Red-Nosed Reindeer"> </div> </div> <div>On</div> <div>White</div> Thu, 05 Dec 2024 17:43:58 +0000 Rachel Sauer 6030 at /asmagazine Defying gravity… and the box office /asmagazine/2024/11/26/defying-gravity-and-box-office <span>Defying gravity… and the box office</span> <span><span>Rachel Sauer</span></span> <span><time datetime="2024-11-26T11:08:25-07:00" title="Tuesday, November 26, 2024 - 11:08">Tue, 11/26/2024 - 11:08</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/focal_image_wide/public/2024-11/Wicked%20thumbnail.jpg?h=c851a607&amp;itok=gG7wYzKU" width="1200" height="800" alt="Cynthia Erivo as Elphaba and Ariana Grande as Glinda in the film Wicked"> </div> </div> <div role="contentinfo" class="container ucb-article-categories" itemprop="about"> <span class="visually-hidden">Categories:</span> <div class="ucb-article-category-icon" aria-hidden="true"> <i class="fa-solid fa-folder-open"></i> </div> <a href="/asmagazine/taxonomy/term/30"> News </a> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/asmagazine/taxonomy/term/1241" hreflang="en">Division of Arts and Humanities</a> <a href="/asmagazine/taxonomy/term/761" hreflang="en">Theatre &amp; Dance</a> <a href="/asmagazine/taxonomy/term/184" hreflang="en">Theatre and Dance</a> <a href="/asmagazine/taxonomy/term/1235" hreflang="en">popular culture</a> </div> <span>Adamari Ruelas</span> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="lead"><em><span lang="EN">Ҵýƽ lecturer Marla Schulz examines the Broadway-musical-turned-film </span></em><span lang="EN">Wicked</span><em><span lang="EN">&nbsp;and how the movie musical endures</span></em></p><hr><p><span lang="EN">Since the Broadway musical </span><em><span lang="EN">Wicked</span></em><span lang="EN"> opened in fall 2003, it has been beloved by both critics and audiences. Based on Gregory Maguire’s 1995 novel, it has dominated Broadway, becoming the&nbsp;</span><a href="https://variety.com/2023/legit/news/wicked-fourth-longest-running-show-broadway-history-1235575464/" rel="nofollow"><span lang="EN">fourth-longest-running musical</span></a><span lang="EN"> of all time and amassing more than $5 billion in sales worldwide via the Broadway show and a touring production that has been to more than 100 cities in 16 countries.</span></p><p><span lang="EN">So, it wasn’t much of a surprise when Universal Studios announced plans to bring the musical to the big screen in&nbsp;</span><a href="https://en.wikipedia.org/wiki/Wicked_(2024_film)#:~:text=Universal%20Pictures%20and%20Marc%20Platt,and%20Grande%20cast%20in%202021." rel="nofollow"><span lang="EN">2014</span></a><span lang="EN">. After a slew of delays, many due to the COVID-19 pandemic, the film was finally released on Friday, following a months-long, pink-and-green global marketing blitz.</span></p><div class="feature-layout-callout feature-layout-callout-medium"><div class="ucb-callout-content"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2024-11/Marla%20Schulz.jpg?itok=lNPfJHYR" width="1500" height="2251" alt="headshot of Marla Schulz"> </div> <p>Marla Schulz, a lecturer in the Ҵýƽ Department of Theatre and Dance, says part of <em>Wicked</em>'s appeal is the story of a misunderstood girl turning into a misunderstood villain.</p></div></div><p><span lang="EN">During its opening weekend, the film grossed&nbsp;</span><a href="https://variety.com/2024/film/box-office/wicked-box-office-opening-weekend-records-1236222111/" rel="nofollow"><span lang="EN">$165 million worldwide</span></a><span lang="EN">—</span><a href="https://deadline.com/2024/11/box-office-wicked-gladiator-ii-1236184897/" rel="nofollow"><span lang="EN">the biggest-ever opening weekend</span></a><span lang="EN"> for a film based on a Broadway musical, demolishing the previous record set by&nbsp;</span><em><span lang="EN">Into the Woods</span></em><span lang="EN">—and currently has a&nbsp;</span><a href="https://www.rottentomatoes.com/m/wicked_2024" rel="nofollow"><span lang="EN">90% score on Rotten Tomatoes</span></a><span lang="EN">. What makes this Broadway-to-film musical so successful when several of its recent predecessors—including </span><em><span lang="EN">Dear Evan Hansen&nbsp;</span></em><span lang="EN">and</span><em><span lang="EN"> Cats—</span></em><span lang="EN">flopped?</span></p><p><span lang="EN">According to&nbsp;</span><a href="/theatredance/marla-schulz" rel="nofollow"><span lang="EN">Marla Schulz</span></a><span lang="EN">, a lecturer in the University of Colorado Boulder&nbsp;</span><a href="/theatredance/" rel="nofollow"><span lang="EN">Department of Theatre and Dance</span></a><span lang="EN"> who earned her MFA in dance with an emphasis on musical theater, there are many things that make </span><em><span lang="EN">Wicked&nbsp;</span></em><span lang="EN">special.</span></p><p><span lang="EN">“A lot of people resonate with the story of a misunderstood girl turning into a misunderstood villain. It feels clever and also poignant,” Schulz explains.</span></p><p><span lang="EN"><strong>Stage to film</strong></span></p><p><span lang="EN">As with anything that fans deeply love, however, there are those who argue that adapting a Broadway musical to a film is unnecessary, especially if it is considered “perfect” as is, like </span><em><span lang="EN">Wicked.&nbsp;</span></em></p><p><span lang="EN">“(But) going to see a musical can be quite difficult, especially for people who might have fewer resources or live in rural areas,” Schulz says. “Tickets to go to the theater can be expensive, especially if you want to see a union production. To see the original production, you frequently have to travel to a large city to either see a touring production, or you can spend a lot of money to go to New York. Adapting live musicals to film makes the artform significantly more accessible.”</span></p><p><span lang="EN">The cheapest ticket to see </span><em><span lang="EN">Wicked&nbsp;</span></em><span lang="EN">on Broadway is&nbsp;</span><a href="https://tickets.broadwaydirect.com/tickets/series/942533/wicked-ny-973657?startDate=11-30-2024" rel="nofollow"><span lang="EN">almost $200</span></a><span lang="EN">, which doesn’t include travel or accommodation costs for those who don’t live in New York City. For many, this can be an insurmountable expense, even for the biggest fans of the original book and Broadway musical. Once the production is made into a film, however, it becomes accessible to millions.</span></p><p><span lang="EN">Of course, like most things that have huge, passionate fanbases, stage-to-film adaptations inevitably draw backlash, even before the film is released. In everything from casting choices to set design, Broadway musicals often draw intense scrutiny when they are adapted into film.</span></p><p><span lang="EN">“It’s not an easy thing to do,” Schulz says. “You have audience members who are comparing the movie version to the staged version. In most cases, the writers have a specific reason they wanted this story told as a musical, on stage, with the opportunities and limitations that it provides.</span></p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2024-11/Wicked%20photo.jpg?itok=IKHpypO8" width="1500" height="937" alt="Cynthia Erivo as Elphaba and Ariana Grande as Glinda in the film Wicked"> </div> <p>Cynthia Erivo (left) plays Elphaba and Ariana Grande (right) plays Glinda in the film <em>Wicked</em>. (Photo: Universal)</p></div></div><p><span lang="EN">“When it moves to a film, the big question that comes up is what does this new medium have to add to the story? And if it doesn’t have anything to add, then why are we doing it?”</span></p><p><span lang="EN">This can be part of what makes the musicals-turned-film flops so notorious: They failed to do the original production justice, Schulz says. Perhaps inevitably, both critics and fans ask,</span><em><span lang="EN"> “How?”</span></em></p><p><span lang="EN">Everything from bad costumes and editing to inconsistent world-building can add up to a bad adaptation of a beloved musical. The 2019 film adaptation of</span><em><span lang="EN"> Cats—</span></em><span lang="EN">a beloved musical that ran for 18 years and almost 7,500 shows on Broadway—is a recent example</span><em><span lang="EN">.</span></em></p><p><span lang="EN">Schulz says that it can be quite easy to mess up an adaptation. “The </span><em><span lang="EN">Dreamgirls</span></em><span lang="EN"> movie musical is an example of what can go wrong when you don’t properly set up the world of a musical. For a large majority of the movie </span><em><span lang="EN">Dreamgirls</span></em><span lang="EN">, all the songs are diegetic (heard by both the film’s characters and audience), emanating from a performance or a recording session. When 30 minutes in we finally get a song that is non-diegetic, it’s quite jarring. If you’re going to do a musical film, do that from the beginning in all aspects; embrace it.”</span></p><p><span lang="EN"><strong>Defying gravity</strong></span></p><p><span lang="EN">Gauging by its opening weekend box office totals, the </span><em><span lang="EN">Wicked</span></em><span lang="EN"> film adaptation has so far avoided the pitfalls of the so-called flops that preceded it. The second half of the story—Friday’s release covers Act I of the stage musical—is&nbsp;</span><a href="https://www.imdb.com/title/tt19847976/" rel="nofollow"><span lang="EN">scheduled for release</span></a><span lang="EN"> in 2025.</span></p><p><span lang="EN">The film also has recouped its&nbsp;</span><a href="https://hollywoodlife.com/feature/how-much-wicked-cost-movie-budget-5347599/" rel="nofollow"><span lang="EN">$150 million</span></a><span lang="EN"> production cost.</span></p><p><span lang="EN">At a time when the box office success of Broadway-to-film adaptations can most accurately be called inconsistent, </span><em><span lang="EN">Wicked</span></em><span lang="EN"> is so far defying expectations (and gravity).</span></p><hr><p><em>Did you enjoy this article?&nbsp;</em><a href="https://cu.tfaforms.net/73" rel="nofollow"><em>Subscribe to our newsletter.</em></a><em>&nbsp;Passionate about theater and dance?&nbsp;</em><a href="/theatredance/giving" rel="nofollow"><em>Show your support.</em></a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div>Ҵýƽ lecturer Marla Schulz examines the Broadway-musical-turned-film Wicked and how the movie musical endures.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2024-11/Wicked%20header%20cropped.jpg?itok=220yYFpQ" width="1500" height="489" alt="Cynthia Orivo as Elphaba and Ariana Grande as Glinda in Wicked"> </div> </div> <div>On</div> <div>White</div> <div>Cynthia Erivo as Elphaba and Ariana Grande as Glinda in Wicked (Photo: Universal)</div> Tue, 26 Nov 2024 18:08:25 +0000 Rachel Sauer 6023 at /asmagazine These princesses aren’t just waiting around for their prince /asmagazine/2024/11/22/these-princesses-arent-just-waiting-around-their-prince <span>These princesses aren’t just waiting around for their prince</span> <span><span>Rachel Sauer</span></span> <span><time datetime="2024-11-22T08:57:28-07:00" title="Friday, November 22, 2024 - 08:57">Fri, 11/22/2024 - 08:57</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/focal_image_wide/public/2024-11/Frozen%202%20image.jpg?h=c9a3a702&amp;itok=XoPsedex" width="1200" height="800" alt="Anna, Elsa, Hans and Olaf from the movie Frozen 2"> </div> </div> <div role="contentinfo" class="container ucb-article-categories" itemprop="about"> <span class="visually-hidden">Categories:</span> <div class="ucb-article-category-icon" aria-hidden="true"> <i class="fa-solid fa-folder-open"></i> </div> <a href="/asmagazine/taxonomy/term/30"> News </a> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/asmagazine/taxonomy/term/1240" hreflang="en">Division of Social Sciences</a> <a href="/asmagazine/taxonomy/term/686" hreflang="en">Research</a> <a href="/asmagazine/taxonomy/term/448" hreflang="en">Women and Gender Studies</a> <a href="/asmagazine/taxonomy/term/1235" hreflang="en">popular culture</a> </div> <span>Adamari Ruelas</span> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="lead"><em><span lang="EN">Looking at two of Disney’s most famous female characters, Anna and Elsa, with a critical eye with CU lecturer Shannon Leone</span></em></p><hr><p><span lang="EN">Nov. 22 marks the five-year anniversary of the release of Disney’s global phenomenon </span><em><span lang="EN">Frozen 2</span></em><span lang="EN">. This film, and the first </span><em><span lang="EN">Frozen</span></em><span lang="EN">, are widely considered some of Disney’s most progressive works, changing how the studio depicts their female characters.</span></p><p><span lang="EN">Many applaud the films for giving young women and girls new and better role models than those previous generations had in Cinderella, Snow White and Sleeping Beauty. However, are Anna and Elsa really that different from the princesses who came before them?</span></p><div class="feature-layout-callout feature-layout-callout-medium"><div class="ucb-callout-content"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2024-11/Shannon%20Leone.jpg?itok=YyEwcphQ" width="1500" height="1722" alt="Shannon Leone"> </div> <p><span lang="EN">Shannon Leone, a Ҵýƽ lecturer, teaches a popular course in the Department of Women and Gender Studies called&nbsp;Disney’s Women and Girls</span>.</p></div></div><p><span lang="EN">Shannon Leone, a lecturer at the University of Colorado Boulder who teaches a popular course in the Department of Women and Gender Studies called&nbsp;</span><a href="https://catalog.colorado.edu/courses-a-z/wgst/" rel="nofollow"><span lang="EN">Disney’s Women and Girls</span></a><em><span lang="EN">,&nbsp;</span></em><span lang="EN">notes, “If you look at more traditional Disney films, they have encouraged an idea of both girlhood and womanhood that celebrates traditional feminine passivity, the quintessential example being the damsel in distress. With more recent female protagonists, they have become arguably more empowered and express desires outside of romance.”</span></p><p><span lang="EN">Yet there still is debate about how the women and girls of Disney are influencing their youngest viewers and fans.</span></p><p><span lang="EN">“Younger children have more choices in who they can align their identities with—characters they can celebrate and characters that they can look at with a more critical eye. They have more choices than previous generations,” Leone says.</span></p><p><span lang="EN">Some scholars have noted that Disney previously taught young girls that the only pleasure and purpose in life was finding a man to love them—a message that many women have questioned and rebelled against.</span></p><p><span lang="EN">Now, Disney creates “progressive” princesses like Tiana from </span><em><span lang="EN">The Princess and the Frog</span></em><span lang="EN"> and Moana from </span><em><span lang="EN">Moana,&nbsp;</span></em><span lang="EN">who will appear on screen again Nov. 27 when </span><em><span lang="EN">Moana 2&nbsp;</span></em><span lang="EN">opens</span></p><p><span lang="EN"><strong>Something different</strong></span></p><p><span lang="EN">One thing that makes the </span><em><span lang="EN">Frozen</span></em><span lang="EN"> films—and their heroes Anna and Elsa—different from their Disney predecessors is its focus on love, but not necessarily romantic love.</span></p><p><span lang="EN">“</span><em><span lang="EN">Frozen</span></em><span lang="EN"> is an example of a film that portrays sisterly love, which unfortunately continues to be rare in Disney films,” Leone says. Most Disney films with a female protagonist are centered around an idea of love—specifically romantic love. By focusing on the love shared between sisters, instead of a man and a woman, </span><em><span lang="EN">Frozen</span></em><span lang="EN"> and </span><em><span lang="EN">Frozen 2</span></em><span lang="EN"> present a broader picture of love and the things to which girls can aspire, Leone says.</span></p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2024-11/Moana.jpg?itok=Ha3ehhNM" width="1500" height="940" alt="Disney character Moana on a boat"> </div> <p>Moana, who has been praised for having a more realistic figure, will return to theaters Nov. 27 in <em>Moana 2</em>. (Image: Disney Enterprises Inc.)</p></div></div><p><span lang="EN">And the film </span><em><span lang="EN">Moana</span></em><span lang="EN"> didn’t have a romantic subplot at all, instead focusing on Moana’s dreams of exploration. Moana also has been widely praised for having a more realistic figure compared with the impossible dimensions of previous Disney heroines.</span></p><p><span lang="EN">It’s not just the romantic plotlines of Disney films that have changed, but also how the female characters are portrayed in the first place, Leone says. She cites Elsa from </span><em><span lang="EN">Frozen</span></em><span lang="EN"> as an important example: a woman who is depicted more like a traditional Disney female villain than a princess.</span></p><p><span lang="EN">“Elsa was supposed to be a villain, and having some traces of what would have made her an antagonist in the film actually produces more of a multifaceted human being, which I think young viewers responded to,” Leone explains.</span></p><p><span lang="EN">Another notable example is Tiana from </span><em><span lang="EN">The Princess and the Frog,</span></em><span lang="EN"> who made history by being Disney’s first African American princess. Despite breaking down barriers, many critiqued the movie for&nbsp;</span><a href="https://dailynexus.com/2023-02-13/beauty-and-the-beast-of-eurocentric-standards/#:~:text=By%20giving%20Princess%20Tiana%20Eurocentric,that%20diminishes%20their%20racial%20identity%3F" rel="nofollow"><span lang="EN">Tiana’s Eurocentric features</span></a><span lang="EN">.</span></p><p><span lang="EN">“The film is self-aware of traditional expectations of beauty in association with the princess type. With that being said, I don’t want to undermine the significance of that film in its representation of Black American identity,” Leone says, emphasizing that despite its flaws, the movie still made important progress in representation.</span></p><p><span lang="EN">While younger generations of little girls may have better role models in the Disney princesses of today, it’s still important to consider what these movies are teaching young viewers. “Contemporary films seem to still have to contend with these racialized and gendered expectations of the damsel in distress and the masculine hero,” Leone says, adding that it's easy to overlook the deeper meanings in Disney movies that children may latch onto.</span></p><hr><p><em>Did you enjoy this article?&nbsp;</em><a href="https://cu.tfaforms.net/73" rel="nofollow"><em>Subscribe to our newsletter.</em></a><em>&nbsp;Passionate about women and gender studies?&nbsp;</em><a href="https://giving.cu.edu/fund-search?field_fund_keywords%5B0%5D=938" rel="nofollow"><em>Show your support.</em></a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div>Looking at two of Disney’s most famous female characters, Anna and Elsa, with a critical eye with CU lecturer Shannon Leone.</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/2024-11/Frozen%202%20header%20cropped.jpg?itok=VGi8GuKU" width="1500" height="493" alt="Anna, Elsa, Hans and Olaf from the movie Frozen 2"> </div> </div> <div>On</div> <div>White</div> <div>Top image: Disney Enterprises Inc.</div> Fri, 22 Nov 2024 15:57:28 +0000 Rachel Sauer 6021 at /asmagazine Jim Halpert is looking at all of us /asmagazine/2024/08/05/jim-halpert-looking-all-us <span>Jim Halpert is looking at all of us</span> <span><span>Anonymous (not verified)</span></span> <span><time datetime="2024-08-05T14:21:18-06:00" title="Monday, August 5, 2024 - 14:21">Mon, 08/05/2024 - 14:21</time> </span> <div> <div class="imageMediaStyle focal_image_wide"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/focal_image_wide/public/article-thumbnail/jim_halpert_collage.jpg?h=854a7be2&amp;itok=lJoys0ch" width="1200" height="800" alt="Photos of John Krasinski playing Jim Halpert on &quot;The Office&quot;"> </div> </div> <div role="contentinfo" class="container ucb-article-categories" itemprop="about"> <span class="visually-hidden">Categories:</span> <div class="ucb-article-category-icon" aria-hidden="true"> <i class="fa-solid fa-folder-open"></i> </div> <a href="/asmagazine/taxonomy/term/30"> News </a> </div> <div role="contentinfo" class="container ucb-article-tags" itemprop="keywords"> <span class="visually-hidden">Tags:</span> <div class="ucb-article-tag-icon" aria-hidden="true"> <i class="fa-solid fa-tags"></i> </div> <a href="/asmagazine/taxonomy/term/1241" hreflang="en">Division of Arts and Humanities</a> <a href="/asmagazine/taxonomy/term/320" hreflang="en">English</a> <a href="/asmagazine/taxonomy/term/1218" hreflang="en">PhD student</a> <a href="/asmagazine/taxonomy/term/686" hreflang="en">Research</a> <a href="/asmagazine/taxonomy/term/1235" hreflang="en">popular culture</a> </div> <a href="/asmagazine/rachel-sauer">Rachel Sauer</a> <div class="ucb-article-content ucb-striped-content"> <div class="container"> <div class="paragraph paragraph--type--article-content paragraph--view-mode--default 3"> <div class="ucb-article-text" itemprop="articleBody"> <div><p class="lead"><em>In a recently published paper, Ҵýƽ PhD student Cooper Casale interrogates Jim Halpert’s direct-to-camera gaze in </em>The Office<em> and its similarities to what he calls the ‘fascist&nbsp;look'</em></p><hr><p>A couple of years ago, <a href="/english/cooper-casale" rel="nofollow">Cooper Casale</a> was dating a woman who loved the American version of “The Office.” Despite having watched seasons two and three on repeat in middle school so he’d have something to talk about with a girl he liked, a decade had passed and he wasn’t really a fan anymore.</p><p>“But I end up being sucked into it,” recalls Casale, a PhD student in the University of Colorado Boulder <a href="/english/" rel="nofollow">Department of English</a>. “I watched all the way through multiple times—it becomes a kind of hypnosis. It was just always on.”</p><p>Through nine seasons and repeated watching, Casale began to wonder: Is Jim Halpert looking at me?</p><div class="feature-layout-callout feature-layout-callout-large"><div class="ucb-callout-content"><div> <div class="imageMediaStyle medium_750px_50_display_size_"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/medium_750px_50_display_size_/public/article-image/cooper_casale.jpg?itok=qm3mZq-z" width="750" height="837" alt="Cooper Casale"> </div> <p>In a newly published paper, Ҵýƽ PhD student Cooper Casale argues that the Jim Halpert gaze&nbsp;represents the punitive aspects of mainstream culture that are foundational to enforcing and maintaining capitalism.</p></div></div></div><p>In the 650 times that Jim Halpert (played by actor John Krasinski) looks at the camera through those nine seasons—there’s even a <a href="https://www.youtube.com/watch?v=cmJudQW0GwM" rel="nofollow">10-minute compilation video</a> of them on YouTube—Casale began considering what or who he was seeing in the Jim Halpert gaze: the pitiless scientist, the capitalist boss or the fascist father? Or perhaps all three?</p><p>In a <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/jpcu.13327" rel="nofollow">paper recently published</a> in the Journal of Popular Culture, Casale considers how the Jim Halpert gaze is also the fascist look.</p><p>“The Fascist Look enlists its subjects into their make-believe hero's service, a role audiences want to occupy,” Casale writes. “They want to please Halpert, as the worker wants to please the foreman. Their peculiar loyalty partly explains ‘The Office's’ remarkably enduring popularity…</p><p>“Halpert's Gaze arms people against their feckless bosses, slovenly neighbors and annoying coworkers. At the same time, his frozen glare, his pranks and his sarcasm represent the punitive aspects of mainstream culture that are foundational to enforcing and maintaining capitalism. Halpert does not critique his corporate arrangement but merely masters it. He becomes its boss, and viewers enamored by his cruel fiction but powerless to act it out, choose, in Halpert, a more nightmarish boss than they had before. Furthermore, viewers are thankful because he reminds them that the great can still overcome the small.”</p><p><strong>Microdosing work</strong></p><p>First, though, a sorry-not-sorry: While Casale appreciates a lot of the humor in “The Office,” he increasingly resents its popularity now that remote work is so common. He wanted to understand how the “almost liturgical pattern in which some people watch it” has become a sort of surrogate to having an in-person, so-called work family, he explains. “There are some who never turn it off. When I was in publication for this paper, my editor was like, ‘You can’t prove that,’ and I can’t, not yet, but there’s an observably strange practice in people watching this show on rotation all the time.</p><p>“So, the initiating question was ‘Why do people come home from a 9 to 5 and immediately watch a show about 9 to 5?’ Theodor Adorno wrote about this in his essay ‘Free Time,’ about how free time is itself a kind of work. We have to spend those hours after work preparing to return to work, so people watching ‘The Office’ is almost like microdosing having to go back to work.”</p><p>In the character of Jim Halpert, Casale says, “The Office” established an everyman protagonist—a frustrated dreamer and creative type who somehow ends up in a meaningless job at the world’s most boring business. When he looks directly at the camera, he conveys that he recognizes the absurdity and ridiculousness around him and that he is somehow above it.</p><p>Citing another Adorno work, “Dialectic of Enlightenment,” which observes that enlightenment and barbarism are often linked, Casale notes that “Jim Halpert represents this enlightened corporate subject. He’s presented as smarter than everyone else, but we see how fast that enlightenment has to express itself through barbarism or violence in the pranks he’s constantly pulling on Dwight.</p><div class="feature-layout-callout feature-layout-callout-xlarge"><div class="ucb-callout-content"><div> <div class="imageMediaStyle medium_750px_50_display_size_"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/medium_750px_50_display_size_/public/article-image/jim_halpert.jpg?itok=6GFYsGv6" width="750" height="556" alt="Actor John Krasinski playing Jim Halpert in &quot;The Office&quot;"> </div> <p>Actor John Krasinski played the character Jim Halpert in "The Office" and looked directly at the camera 650 times over nine seasons.&nbsp;(Photo: NBC Universal)</p></div></div></div><p>“Dwight’s biggest crime in the whole show is that he likes his job. He’s presented as naïve, sentimental, he likes beets and ‘Battlestar Galactica,’ and because of his sentiment he must be punished. We’re meant to believe that Jim really deserves to be somewhere else, and he’s only there because he’s unlucky, but it’s everyone else’s fate to be there. Kevin will never do better, Stanley will never do better, but it’s Jim’s fate to overcome the circumstances of his life. We’re meant to find his cruelty affable.”</p><p>“The Office” reaffirms the strange hierarchies of corporate America but sells them as quirky, Casale says. Its documentary style becomes a two-way mirror between Jim Halpert and viewers—in Jim’s disgust, annoyance, resentment or bemusement, viewers have a proxy in lieu of their own documentary camera recording their reactions to the clowns and fools around them.</p><p><strong>Interrogating power</strong></p><p>The Jim Halpert gaze becomes the fascist look when considered through the lens of power, Casale says: “We have this TV show teaching me that the best way to express my power is to lend it to somebody else who can punish people in my stead. It’s similar to how a vote for an autocrat is a vote to not have to vote anymore. We see it in the working class voting for Donald Trump, who’s only going to give tax breaks to the rich. But because they want to be rich, there’s an aspect of living out their dreams through him.</p><p>“I think people always struggle with how members of the working class can vote against their self-interest. Part of it, I think, is that people’s resources to express themselves or express some kind of autonomy are so impoverished that their last opportunity to be free is to live in surrogate through someone else. If Jim Halpert can prank these people and humiliate all his coworkers, then I can live vicariously through Jim Halpert.”</p><p>Casale adds that rather than interrogating the structures of power and capitalism that Jim Halpert ostensibly gazes against, “The Office” emphasizes a message that mimicking the behaviors of power will lead to having power. In “The Office,” Jim Halpert is in control—not Michael, not Dwight, nor any of the other characters to essentially serve as his minstrels.</p><p>“I think that’s the fascist myth,” Casale says. “It’s a desire to be dominated so I can learn the procedures of how to dominate others. In my own domination, I learn what it feels like and how I can do it. We see this with any kind of autocrat, including Jim Halpert. When Donald Trump says he wants retribution, there are thousands upon thousands of regular, pretty nice people who say, ‘I want retribution, too.’ And because they won’t direct their anger to capitalism, the real culprit, they have to have proxy wars about DEI, gender, immigration, whatever else, so they won’t have to focus on the real cause of their powerlessness.”</p><p><em>Top images: NBC Universal</em></p><hr><p><em>Did you enjoy this article?&nbsp;</em><a href="https://cu.tfaforms.net/73" rel="nofollow"><em>Subscribe to our newsletter.</em></a><em>&nbsp;Passionate about English?&nbsp;</em><a href="/english/donate" rel="nofollow"><em>Show your support.</em></a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div>In a recently published paper, Ҵýƽ PhD student Cooper Casale interrogates Jim Halpert’s direct-to-camera gaze in The Office and its similarities to what he calls the ‘fascist look.'</div> <h2> <div class="paragraph paragraph--type--ucb-related-articles-block paragraph--view-mode--default"> <div>Related Articles</div> </div> </h2> <div>Traditional</div> <div>0</div> <div> <div class="imageMediaStyle large_image_style"> <img loading="lazy" src="/asmagazine/sites/default/files/styles/large_image_style/public/feature-title-image/jim_halpert_collage.jpg?itok=F_cRV3Ir" width="1500" height="844" alt> </div> </div> <div>On</div> <div>White</div> Mon, 05 Aug 2024 20:21:18 +0000 Anonymous 5948 at /asmagazine